"Product Benefits: Find or Build from Scratch"
Posted: Sat Feb 01, 2025 11:02 am
The menu should display the main sections of the site that may be important to the user. The menu is located at the top, on the left side of the page, or in the footer. A person should also see it on the main page, which is important from the point of view of search engine optimization.
If you want to make a fixed menu, you can pin it to the left or top, then the visitor will easily navigate to the desired section even when scrolling. It is recommended to include 4-5 items in the menu, each with a short word.
About the company
Tell in this section of the website interface how you produce your goods, deliver them, why you opened the business, what employees you have on staff. Remember that open and transparent architects email list activities of the company are the key to trust from the audience, while personal stories allow the visitor to feel involved in your business.
Key components :
About the project, brand, company – tell us who you are, what makes you interesting and useful to the client, what is the mission of the enterprise and how the company came to be.
Advantages , that is, everything that makes you and your offer really cool. Usually, short texts with icons, illustrations, and photographs are used.
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Application scenarios and benefits – you need to tell how to use your product, illustrate the words with examples with pictures, videos, diagrams, audience reviews. Do not highlight the positive qualities of the product, but make it clear why it is valuable to the user.
Facts with numbers are easier to catch and perceive . It is better to present 3-5 facts, supplemented with brief explanations. Remember that they should be understandable and valuable for visitors, not for the company.
Cases and portfolios allow you to tell stories of companies or individuals who have achieved important results thanks to a specific product. Tell the audience how you have helped different people, what tasks were set - this block can be designed as "before and after" photos.
Partners, clients, speakers can be represented by logos and displayed in a separate section. Many find it easier to work with a company that has earned the trust of others.
The title, image used in the interface of the official website of the company should attract attention. It is necessary to prepare such a layout, in which even during a quick view a person will linger on the titles, icons or images.
Products and services
It is quite logical that an online store should display descriptions of its offers. However, even offline businesses need such a block in the website interface, since it allows them to attract potential customers due to the following basic components:
Description of the project, product : tell how your proposal solves the problem, what benefits it brings, how and for what purpose it was created. Don't forget about images, videos and proof of your words. On online marketplace websites, product cards take on this function.
If you want to make a fixed menu, you can pin it to the left or top, then the visitor will easily navigate to the desired section even when scrolling. It is recommended to include 4-5 items in the menu, each with a short word.
About the company
Tell in this section of the website interface how you produce your goods, deliver them, why you opened the business, what employees you have on staff. Remember that open and transparent architects email list activities of the company are the key to trust from the audience, while personal stories allow the visitor to feel involved in your business.
Key components :
About the project, brand, company – tell us who you are, what makes you interesting and useful to the client, what is the mission of the enterprise and how the company came to be.
Advantages , that is, everything that makes you and your offer really cool. Usually, short texts with icons, illustrations, and photographs are used.
Read also!
Read more
Application scenarios and benefits – you need to tell how to use your product, illustrate the words with examples with pictures, videos, diagrams, audience reviews. Do not highlight the positive qualities of the product, but make it clear why it is valuable to the user.
Facts with numbers are easier to catch and perceive . It is better to present 3-5 facts, supplemented with brief explanations. Remember that they should be understandable and valuable for visitors, not for the company.
Cases and portfolios allow you to tell stories of companies or individuals who have achieved important results thanks to a specific product. Tell the audience how you have helped different people, what tasks were set - this block can be designed as "before and after" photos.
Partners, clients, speakers can be represented by logos and displayed in a separate section. Many find it easier to work with a company that has earned the trust of others.
The title, image used in the interface of the official website of the company should attract attention. It is necessary to prepare such a layout, in which even during a quick view a person will linger on the titles, icons or images.
Products and services
It is quite logical that an online store should display descriptions of its offers. However, even offline businesses need such a block in the website interface, since it allows them to attract potential customers due to the following basic components:
Description of the project, product : tell how your proposal solves the problem, what benefits it brings, how and for what purpose it was created. Don't forget about images, videos and proof of your words. On online marketplace websites, product cards take on this function.