Depending on the geographical location
Posted: Sun Feb 02, 2025 2:58 am
Geo-dependent queries are needed to bring users living in a certain region to the site. For example, for the query "Wardrobes", a user from Novosibirsk will be shown the sites of this city, and a user from Kaliningrad - their own. Search engine algorithms assume that users are interested in the products of local companies, so they are shown regional manufacturers.
Geo-independent queries , as their name suggests, do not depend on the user's region of location. This category includes most information queries, as well as key phrases with city names. For example, if a person living in Vladivostok specifies "Pizza delivery Kaluga" in the query, the search engine will give him Kaluga pizzerias. Search betting email list engines understand that regardless of the user's actual location, they are interested in companies in a certain city.
These are the main classifications, knowing which it is easier to understand how to choose keywords for an article. However, there are many other options for dividing them into groups.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
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153442
11 steps to choosing keywords for your website
Analyzing the structure of the site
The first stage applies to both existing sites that need SEO optimization, and to sites that are still under development.
To begin with, you should study your competitors. That is, look at the Internet resources of competing companies. The more thoroughly they are studied, the easier it will be to create your own website.
After this, there is no need to hold a brainstorming session with the marketing or sales department staff, which will help formulate the maximum number of possible search queries.
Next, you need to think about how the site will be built and how the pages will be arranged on it.
Most web resources have a similar structure:
The main page with the main query indicating the activities that the company carries out.
A page that lists the services provided by the organization. After clicking on a specific offer, the user is taken to a tab with its detailed description.
Sections with full information about specific products. Products can be grouped according to their type, brand, purpose, seasonality, etc.
The About Us page describes what the company does, contains links to documents regulating its activities, and information about partners and brands.
Sections containing information for potential partners, suppliers, investors or job seekers (data on vacancies offered by the company is usually posted here).
Pages that provide information to customers, including answers to frequently asked questions, terms of promotions, reviews of the company and/or products/services, payment/delivery options, privacy information, etc.
News page or blog. This is where the company posts informative and interesting articles on topics of interest to users. Materials can be grouped into different categories.
Geo-independent queries , as their name suggests, do not depend on the user's region of location. This category includes most information queries, as well as key phrases with city names. For example, if a person living in Vladivostok specifies "Pizza delivery Kaluga" in the query, the search engine will give him Kaluga pizzerias. Search betting email list engines understand that regardless of the user's actual location, they are interested in companies in a certain city.
These are the main classifications, knowing which it is easier to understand how to choose keywords for an article. However, there are many other options for dividing them into groups.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153442
11 steps to choosing keywords for your website
Analyzing the structure of the site
The first stage applies to both existing sites that need SEO optimization, and to sites that are still under development.
To begin with, you should study your competitors. That is, look at the Internet resources of competing companies. The more thoroughly they are studied, the easier it will be to create your own website.
After this, there is no need to hold a brainstorming session with the marketing or sales department staff, which will help formulate the maximum number of possible search queries.
Next, you need to think about how the site will be built and how the pages will be arranged on it.
Most web resources have a similar structure:
The main page with the main query indicating the activities that the company carries out.
A page that lists the services provided by the organization. After clicking on a specific offer, the user is taken to a tab with its detailed description.
Sections with full information about specific products. Products can be grouped according to their type, brand, purpose, seasonality, etc.
The About Us page describes what the company does, contains links to documents regulating its activities, and information about partners and brands.
Sections containing information for potential partners, suppliers, investors or job seekers (data on vacancies offered by the company is usually posted here).
Pages that provide information to customers, including answers to frequently asked questions, terms of promotions, reviews of the company and/or products/services, payment/delivery options, privacy information, etc.
News page or blog. This is where the company posts informative and interesting articles on topics of interest to users. Materials can be grouped into different categories.