Approaches to Bounce Rate Analysis
Posted: Sun Feb 02, 2025 3:18 am
High bounce rate values should prompt you to investigate the situation. The main guidelines for conducting the analysis will be the target audience and the type of content. Certain sections of the site may show a higher bounce rate than others, and this is normal. For example, on commercial web resources, users leave the blog page more often.
Traffic channels
The report “Traffic sources – All traffic – Source/channel” will allow you to find out where visitors to your site come from and then immediately leave .
Often, a high bounce rate is observed among attorney email list users who clicked on an advertisement. The analysis should result in conclusions about the correct or incorrect definition of the target audience, as well as the relevance of the pages offered to visitors to the ads they click on.
Entry pages
The Behavior - Site Content - Landing Pages report gives you insight into where users are landing and how many of them are leaving from each landing page.
Your attention should be drawn to the pages with the highest bounce rate values. You can determine the cause of bounces experimentally. Check how quickly the page loads, how well the content and metadata match the request, whether it looks attractive enough, etc.
Device type
Comparison of bounce rates between smartphones, tablets and PCs is possible through the Audience – Mobile Devices – Overview report .
Approaches to Bounce Rate Analysis
If the site is most often left from mobile devices, it is worth considering refining the corresponding version of the web resource.
The Audience - Mobile - Devices report will give you a specific answer about which models are the worst at reproducing website pages.
Browsers
The bounce rate may be increased for individual browsers. This issue can be found in the Audience - Technologies - Browser and OS report . The reason may be technical problems or negative user experiences with such browsers.
Location
The Audience - Geography - Location report helps you see which regions are experiencing the highest bounce rates.
If you offer the same healthy food delivery in St. Petersburg, it is logical to assume that the bounce rate in this city should be minimal. The data from such a report can become the basis for building a strategy for further website development. Let's assume that similar low bounce rates are recorded in Novgorod and Narva. Consequently, there are potential consumers of your product in these cities.
Traffic channels
The report “Traffic sources – All traffic – Source/channel” will allow you to find out where visitors to your site come from and then immediately leave .
Often, a high bounce rate is observed among attorney email list users who clicked on an advertisement. The analysis should result in conclusions about the correct or incorrect definition of the target audience, as well as the relevance of the pages offered to visitors to the ads they click on.
Entry pages
The Behavior - Site Content - Landing Pages report gives you insight into where users are landing and how many of them are leaving from each landing page.
Your attention should be drawn to the pages with the highest bounce rate values. You can determine the cause of bounces experimentally. Check how quickly the page loads, how well the content and metadata match the request, whether it looks attractive enough, etc.
Device type
Comparison of bounce rates between smartphones, tablets and PCs is possible through the Audience – Mobile Devices – Overview report .
Approaches to Bounce Rate Analysis
If the site is most often left from mobile devices, it is worth considering refining the corresponding version of the web resource.
The Audience - Mobile - Devices report will give you a specific answer about which models are the worst at reproducing website pages.
Browsers
The bounce rate may be increased for individual browsers. This issue can be found in the Audience - Technologies - Browser and OS report . The reason may be technical problems or negative user experiences with such browsers.
Location
The Audience - Geography - Location report helps you see which regions are experiencing the highest bounce rates.
If you offer the same healthy food delivery in St. Petersburg, it is logical to assume that the bounce rate in this city should be minimal. The data from such a report can become the basis for building a strategy for further website development. Let's assume that similar low bounce rates are recorded in Novgorod and Narva. Consequently, there are potential consumers of your product in these cities.