Ignoring the behavioral factor
Posted: Sun Feb 02, 2025 3:37 am
Mistake #3: Small Elements
Your user is not a grandmother who has big eyes "to see Little Red Riding Hood better." They are unlikely to want to make out what is written in small letters on the smartphone screen.
Try to design the interface so that the navigation elements in the adaptive version are as clearly visible as in Dubai's Burj Khalifa. The site visitor should not have to enlarge the button before clicking it.
Website creators are often in such a hurry to appear in the mobile segment of the World Wide Web that they absolutely do not attach importance to such an important step as a automotive mailing list preliminary analysis of the behavior of potential users. And in vain. Before launching a mobile version, it is imperative to find out from which gadgets visitors will access your resource. It is also advisable to calculate the actions that users perform most often. For example, this could be clicking on the magnifying glass icon to enlarge the image of a product.
It would be a good idea to determine the conversion rate in advance – what to expect. Without doing all this, it is unlikely that you can claim success in your online business. Such analysis will need to be carried out in the future in order to constantly improve the performance of the mobile version.
Read also!
"Behavioral Marketing: How to Sell a Lot Without Being Annoying"
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Mistake #5: Ignoring the specifics of use
When starting responsive web design, you need to have a good idea of the situations in which people use each device and how. Consider all the details: the dimensions of the device, the speed and quality of the Internet, the way words are written, etc.
For example, if you hold your smartphone in your hand and often use it on the go, you should prioritize large fonts and build key navigation so that it is easy to reach with the thumb of one hand. Animation and hovers are not options for the mobile version. Think through the design so that it looks harmonious in statics and is convenient to use, despite the lack of special effects.
As for the tablet, it is preferable to create a layout that allows viewing in both vertical and horizontal positions, since this gadget is used in two formats, especially at home in the evenings.
Mistake #6: Designing the other way around – from desktop to smartphone
It is worth noting right away that this option has little chance of success. Desktops have a screen that is in any case larger than a mobile device, no matter how modern it is.
In 90% of cases, a mobile version of a web resource with an impeccable design, adjusted to the screen size of a desktop PC, works worse on a smaller display. Retailers do not respond to this properly, so on most mobile phones, problems with the correct functioning of the site and its usability are found.
Your user is not a grandmother who has big eyes "to see Little Red Riding Hood better." They are unlikely to want to make out what is written in small letters on the smartphone screen.
Try to design the interface so that the navigation elements in the adaptive version are as clearly visible as in Dubai's Burj Khalifa. The site visitor should not have to enlarge the button before clicking it.
Website creators are often in such a hurry to appear in the mobile segment of the World Wide Web that they absolutely do not attach importance to such an important step as a automotive mailing list preliminary analysis of the behavior of potential users. And in vain. Before launching a mobile version, it is imperative to find out from which gadgets visitors will access your resource. It is also advisable to calculate the actions that users perform most often. For example, this could be clicking on the magnifying glass icon to enlarge the image of a product.
It would be a good idea to determine the conversion rate in advance – what to expect. Without doing all this, it is unlikely that you can claim success in your online business. Such analysis will need to be carried out in the future in order to constantly improve the performance of the mobile version.
Read also!
"Behavioral Marketing: How to Sell a Lot Without Being Annoying"
Read more
Mistake #5: Ignoring the specifics of use
When starting responsive web design, you need to have a good idea of the situations in which people use each device and how. Consider all the details: the dimensions of the device, the speed and quality of the Internet, the way words are written, etc.
For example, if you hold your smartphone in your hand and often use it on the go, you should prioritize large fonts and build key navigation so that it is easy to reach with the thumb of one hand. Animation and hovers are not options for the mobile version. Think through the design so that it looks harmonious in statics and is convenient to use, despite the lack of special effects.
As for the tablet, it is preferable to create a layout that allows viewing in both vertical and horizontal positions, since this gadget is used in two formats, especially at home in the evenings.
Mistake #6: Designing the other way around – from desktop to smartphone
It is worth noting right away that this option has little chance of success. Desktops have a screen that is in any case larger than a mobile device, no matter how modern it is.
In 90% of cases, a mobile version of a web resource with an impeccable design, adjusted to the screen size of a desktop PC, works worse on a smaller display. Retailers do not respond to this properly, so on most mobile phones, problems with the correct functioning of the site and its usability are found.