The AIDA formula in selling design
Posted: Sun Feb 02, 2025 4:24 am
Let's take a closer look at the key points that make a website design sell.
Minimalism
Simplicity is important for a selling website design. You shouldn't overload it with visual elements, bright colors, or an abundance of buttons. All of this together distracts the user's attention and distracts them from your products. In addition, if the website is made in the style of "Let's put everything here and as much as possible," a person will simply feel uncomfortable on it. They won't be able to choose anything. This situation is a punishment for many commercial websites electrical contractors email list whose owners do not realize the importance of minimalism.
A web designer who understands the principles of an online store will try to design everything so that nothing distracts visitors from your offer. He will place all the elements of the site not just anyhow, but carefully and thoughtfully, leaving free space between them. This will increase the conversion, and the number of purchases will please you.
The main task of a web designer when developing a selling site is to create a design that will allow controlling the user's movements on the site and directing their attention. How a person will look at the page, what will initially arouse their interest, where they will go next - this must be known and understood. And without simplifying the design, this is impossible.
Ask yourself:
What particular element of the site should be the first to interest a potential buyer?
How to highlight key points and draw attention to them?
Which block will the user start with and what will they end with?
Once the answers are received, you can outline the path that a person who visits your site will follow. To do this, you need to use methods of emphasizing attention and arranging blocks and sections of the site in accordance with the F-pattern and the laws of composition.
The user's movement from point A (entering the site) to point B (trusting the store and clicking on the CTA button) should be smooth and unhindered.
Who is your potential customer and what drives them when they search the Internet? Most likely, they are an adult, established person, burdened with work and family problems. It is important to understand that when they browse the pages of your site, they are most likely not enjoying online shopping, but are looking for a solution to their problem and want to find it as soon as possible.
Don't post unnecessary information, don't force the client to take unnecessary actions, and your chances that he will make a purchase will increase.
In addition, when you develop a selling website design, it is important to formulate your offer correctly. The potential client must clearly understand what it consists of, what its value is, what benefits and advantages he will receive. Let's give an example of the offer that we developed for the landing page of the exam preparation center "Development":
Minimalism
Simplicity is important for a selling website design. You shouldn't overload it with visual elements, bright colors, or an abundance of buttons. All of this together distracts the user's attention and distracts them from your products. In addition, if the website is made in the style of "Let's put everything here and as much as possible," a person will simply feel uncomfortable on it. They won't be able to choose anything. This situation is a punishment for many commercial websites electrical contractors email list whose owners do not realize the importance of minimalism.
A web designer who understands the principles of an online store will try to design everything so that nothing distracts visitors from your offer. He will place all the elements of the site not just anyhow, but carefully and thoughtfully, leaving free space between them. This will increase the conversion, and the number of purchases will please you.
The main task of a web designer when developing a selling site is to create a design that will allow controlling the user's movements on the site and directing their attention. How a person will look at the page, what will initially arouse their interest, where they will go next - this must be known and understood. And without simplifying the design, this is impossible.
Ask yourself:
What particular element of the site should be the first to interest a potential buyer?
How to highlight key points and draw attention to them?
Which block will the user start with and what will they end with?
Once the answers are received, you can outline the path that a person who visits your site will follow. To do this, you need to use methods of emphasizing attention and arranging blocks and sections of the site in accordance with the F-pattern and the laws of composition.
The user's movement from point A (entering the site) to point B (trusting the store and clicking on the CTA button) should be smooth and unhindered.
Who is your potential customer and what drives them when they search the Internet? Most likely, they are an adult, established person, burdened with work and family problems. It is important to understand that when they browse the pages of your site, they are most likely not enjoying online shopping, but are looking for a solution to their problem and want to find it as soon as possible.
Don't post unnecessary information, don't force the client to take unnecessary actions, and your chances that he will make a purchase will increase.
In addition, when you develop a selling website design, it is important to formulate your offer correctly. The potential client must clearly understand what it consists of, what its value is, what benefits and advantages he will receive. Let's give an example of the offer that we developed for the landing page of the exam preparation center "Development":