The nuances of mobile traffic analysis
Posted: Sun Feb 02, 2025 5:40 am
Quantcast
Another foreign platform that demonstrates ranking. Also provided mainly for sites in English. Accordingly, it is rational to use it only if you have an English-language business.
With the help of quantcast.com you will find out how much your site is visited, and also get information about the target audience: its age, gender and territorial location. Such information is needed by those who want to achieve loyalty of potential visitors and buyers. But you can get this data only if the competitor himself added his online store here for analysis and promotion.
Modern society actively uses gadgets, and hospital contact list therefore mobile traffic indicators must be taken into account. To track them, you can also use Google Analytics. To do this, select "Traffic sources", "All traffic", "Overview" on the left. In the "Add segment" column, you need to check the boxes next to "Traffic from mobile devices" and "Traffic from tablets and regular PCs".
The system will display a diagram by device types and channels that provide traffic flow. You will see:
referral;
direct;
organic search etc.
This information is especially important when studying queries from mobile gadgets. Comparing them with key queries from users of regular personal computers will help you understand how well the site is adapted for mobile devices. If there is no simple and clear interface for gadgets, the site will always have poor ranking indicators. This is especially true for mobile search engine results.
4 Limitations When Determining a Traffic Source
You have the option to determine the source of traffic through current information or improvements using Custom Demention via GTM. But there are some limitations to keep in mind:
Cookies are not always accurate
Please note: Returning visitors and primary traffic source information is not always 100% accurate because:
In Safari, cookies are automatically deleted;
the user can delete them himself;
There are several browsers;
There are different devices;
incognito mode is used.
The 93 Day Rule
Additionally, you can only perform user-level segmented analysis in GA for 93 days.
Also, in GA it is impossible to find out traffic consumption for a period exceeding 3 months.
Information accuracy and sampling
Data retrieval may be difficult if user-level segments are used.
Online sites that receive several thousand visitors per month are usually not sampled. But if the traffic is much higher, remember that the data you are working with is incomplete.
The nuances of mobile traffic analysis
It is not possible to perform reverse analysis
It is also important to remember that analysis of past visits is not possible. The solution only starts working after implementation.
But this limitation can be circumvented if you work with information that is already in the system.
Another foreign platform that demonstrates ranking. Also provided mainly for sites in English. Accordingly, it is rational to use it only if you have an English-language business.
With the help of quantcast.com you will find out how much your site is visited, and also get information about the target audience: its age, gender and territorial location. Such information is needed by those who want to achieve loyalty of potential visitors and buyers. But you can get this data only if the competitor himself added his online store here for analysis and promotion.
Modern society actively uses gadgets, and hospital contact list therefore mobile traffic indicators must be taken into account. To track them, you can also use Google Analytics. To do this, select "Traffic sources", "All traffic", "Overview" on the left. In the "Add segment" column, you need to check the boxes next to "Traffic from mobile devices" and "Traffic from tablets and regular PCs".
The system will display a diagram by device types and channels that provide traffic flow. You will see:
referral;
direct;
organic search etc.
This information is especially important when studying queries from mobile gadgets. Comparing them with key queries from users of regular personal computers will help you understand how well the site is adapted for mobile devices. If there is no simple and clear interface for gadgets, the site will always have poor ranking indicators. This is especially true for mobile search engine results.
4 Limitations When Determining a Traffic Source
You have the option to determine the source of traffic through current information or improvements using Custom Demention via GTM. But there are some limitations to keep in mind:
Cookies are not always accurate
Please note: Returning visitors and primary traffic source information is not always 100% accurate because:
In Safari, cookies are automatically deleted;
the user can delete them himself;
There are several browsers;
There are different devices;
incognito mode is used.
The 93 Day Rule
Additionally, you can only perform user-level segmented analysis in GA for 93 days.
Also, in GA it is impossible to find out traffic consumption for a period exceeding 3 months.
Information accuracy and sampling
Data retrieval may be difficult if user-level segments are used.
Online sites that receive several thousand visitors per month are usually not sampled. But if the traffic is much higher, remember that the data you are working with is incomplete.
The nuances of mobile traffic analysis
It is not possible to perform reverse analysis
It is also important to remember that analysis of past visits is not possible. The solution only starts working after implementation.
But this limitation can be circumvented if you work with information that is already in the system.