Do companies outsource their content?
Posted: Sun Feb 02, 2025 6:16 am
What types of content are produced and where are they distributed?
There are many forms of written and visual content that businesses can leverage to achieve their goals, some more effective than others. Plus, there are a multitude of ways to distribute this content, depending on where your target audience is likely to hang out. So what’s proving most popular?
Given the importance that businesses place on organic search results, it’s hardly surprising that blog posts remain, by far, the most popular form of content. However, this type of content doesn’t just drive traffic. It also pushes users further down the content marketing funnel, which, as we’ve already seen, aligns with most businesses’ lead generation goals.
This emphasis on lead nurturing throughout the funnel is also why sri lanka telegram number database email marketing continues to grow in popularity, as does the increased production of e-books and white papers. E-books, in particular, are a great way to nurture targeted leads, allowing businesses to demonstrate authority, grow their email lists, and even generate revenue directly. To learn more, check out our guide to writing an e-book.
While it’s a divisive topic in some circles, outsourcing content can be a great way to achieve your content marketing goals. But how popular is the practice? And which areas are most outsourced?
The number of companies outsourcing their content marketing needs is declining, with less than a third doing so today.
However, among those that do, there is a massive increase in the need for content writing services, which is in line with the demand for blog posts, e-books, case studies, and other content formats. At the same time, more and more content professionals are offering their services remotely , allowing businesses to benefit from greater choice and better quality.
There are many forms of written and visual content that businesses can leverage to achieve their goals, some more effective than others. Plus, there are a multitude of ways to distribute this content, depending on where your target audience is likely to hang out. So what’s proving most popular?
Given the importance that businesses place on organic search results, it’s hardly surprising that blog posts remain, by far, the most popular form of content. However, this type of content doesn’t just drive traffic. It also pushes users further down the content marketing funnel, which, as we’ve already seen, aligns with most businesses’ lead generation goals.
This emphasis on lead nurturing throughout the funnel is also why sri lanka telegram number database email marketing continues to grow in popularity, as does the increased production of e-books and white papers. E-books, in particular, are a great way to nurture targeted leads, allowing businesses to demonstrate authority, grow their email lists, and even generate revenue directly. To learn more, check out our guide to writing an e-book.
While it’s a divisive topic in some circles, outsourcing content can be a great way to achieve your content marketing goals. But how popular is the practice? And which areas are most outsourced?
The number of companies outsourcing their content marketing needs is declining, with less than a third doing so today.
However, among those that do, there is a massive increase in the need for content writing services, which is in line with the demand for blog posts, e-books, case studies, and other content formats. At the same time, more and more content professionals are offering their services remotely , allowing businesses to benefit from greater choice and better quality.