The widget on the site is implemented correctly
Posted: Sun Feb 02, 2025 6:36 am
Technical installation of the application is quite simple. But it must be installed in such a way that it does not irritate customers, but helps in sales. There are a number of practical recommendations for proper installation.
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Testing the placement. Various split tests legal leads for sale for optimizing usability show that the most successful placement of applications is a block in the bottom right corner, with the ability to hide it. Users use it 15 percent more often than if it were placed at the bottom, in the left corner or on the side. However, the layout of web resources can be different and it makes sense to take it into account. When the online consultant is open, ideally it does not block products, menus, navigation buttons, contacts and other important elements of the site.
Setting up impressions. The online consultant needs to think through the impression scenario so that the pop-up window does not irritate clients and contributes to increasing conversion. Of course, any scenario needs to be tested and adjusted. The first impression should be made only 20 seconds after the user has entered the site. Plus, the constant appearance of the window on other pages where the user goes is also disabled. In this way, it is possible to avoid the intrusiveness of the application.
Remember about the mobile version. Mobile traffic is very important, so you need to carefully monitor how the online consultant is displayed and works in the mobile version of the web resource. Moreover, chat is not required in this case. The direct dialing function from the menu section where the contacts are located or from the site footer will be enough.
A competent operator on the other side of the chat, who is on site all the time
A competent operator on the other side of the chat, who is on site all the time
A properly built and correctly configured widget will not work for the benefit of the client and sales if the operator's work does not stand up to criticism. The following problems may arise:
"Dream" of a consultant. The user visits the site, sees an automatic greeting from an online consultant, asks a question, and does not receive an answer. Or receives one after some time. Such a situation greatly harms both conversion and the reputation of the web resource. If the operator is unable to be at work, an "offline" mode is set, which offers clients to leave a question and contact information for feedback. At least the user will not leave the site irrevocably. Yes, they will contact less often, but at least a negative reaction can be avoided.
The consultant does not do sales. The operator must quickly answer clients' questions and at the same time find out their contacts and sell. Usually, operators work according to scripts for communicating with visitors to the web resource. Such instructions should definitely be developed if they do not exist, and sales are required from the consultant.
The consultant's working hours should coincide with the period when the site is visited by the greatest number of users per day. For example, the operator works from 9:00 to 18:00, and the peak of visitor activity is from 17:00 to 22:00. The schedules do not match, a significant portion of clients do not receive answers to their questions and leave with nothing. This means that you need to think about how to combine both schedules in order to adapt to the target audience.
Recommended articles on this topic:
Website promotion on the Internet for beginners
External website optimization: stages, services, help
Tips for website promotion
Testing the placement. Various split tests legal leads for sale for optimizing usability show that the most successful placement of applications is a block in the bottom right corner, with the ability to hide it. Users use it 15 percent more often than if it were placed at the bottom, in the left corner or on the side. However, the layout of web resources can be different and it makes sense to take it into account. When the online consultant is open, ideally it does not block products, menus, navigation buttons, contacts and other important elements of the site.
Setting up impressions. The online consultant needs to think through the impression scenario so that the pop-up window does not irritate clients and contributes to increasing conversion. Of course, any scenario needs to be tested and adjusted. The first impression should be made only 20 seconds after the user has entered the site. Plus, the constant appearance of the window on other pages where the user goes is also disabled. In this way, it is possible to avoid the intrusiveness of the application.
Remember about the mobile version. Mobile traffic is very important, so you need to carefully monitor how the online consultant is displayed and works in the mobile version of the web resource. Moreover, chat is not required in this case. The direct dialing function from the menu section where the contacts are located or from the site footer will be enough.
A competent operator on the other side of the chat, who is on site all the time
A competent operator on the other side of the chat, who is on site all the time
A properly built and correctly configured widget will not work for the benefit of the client and sales if the operator's work does not stand up to criticism. The following problems may arise:
"Dream" of a consultant. The user visits the site, sees an automatic greeting from an online consultant, asks a question, and does not receive an answer. Or receives one after some time. Such a situation greatly harms both conversion and the reputation of the web resource. If the operator is unable to be at work, an "offline" mode is set, which offers clients to leave a question and contact information for feedback. At least the user will not leave the site irrevocably. Yes, they will contact less often, but at least a negative reaction can be avoided.
The consultant does not do sales. The operator must quickly answer clients' questions and at the same time find out their contacts and sell. Usually, operators work according to scripts for communicating with visitors to the web resource. Such instructions should definitely be developed if they do not exist, and sales are required from the consultant.
The consultant's working hours should coincide with the period when the site is visited by the greatest number of users per day. For example, the operator works from 9:00 to 18:00, and the peak of visitor activity is from 17:00 to 22:00. The schedules do not match, a significant portion of clients do not receive answers to their questions and leave with nothing. This means that you need to think about how to combine both schedules in order to adapt to the target audience.