Interaction of a visitor with a website
Posted: Sun Feb 02, 2025 6:56 am
Search robots monitor not only the duration of the session or the depth of browsing, but also all user actions on the site.
Even cursor movements and mouse clicks are analyzed. The result is the creation of a heat map of attention. It shows which buttons and links are most often clicked by site visitors, which pages are studied carefully and which superficially, whether articles are viewed to the end, etc. This information is important not only for search engines, but also for resource owners. Based on it, the site can be improved, making it more convenient and useful for users.
It is practically impossible to manipulate loan officer email list behavioral ranking factors, since no script can completely replicate human behavior, and search engines immediately recognize “fake” ones.
User Return Rate
We are talking about users who returned to the site without using a search engine. Perhaps they saved the page address in bookmarks, or perhaps they simply remembered it and then entered it manually.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442
If people return to the site, it means they liked it or found it useful. Therefore, resource owners are advised to offer customers to save a link to a page they liked. For example, so that the necessary article is always at hand.
What are external behavioral ranking factors?
External behavioral ranking factors include all human actions that they perform in the search engine. The system records the attitude of users to sites: whether people visit them or skip them. Below we will talk about how you can influence external behavioral ranking factors in legal ways.
Snippet clickability
As already mentioned, a snippet (from the English “snippet” - “excerpt, fragment”) is a small information block that is shown in search results after the name of the site.
The snippet is formed from the title and the text that the robot takes from the resource page. For example, Google most often uses the title + description combination. You can change the snippet by rewriting the text fragment that the search engine selected. Direct managers use this technique constantly, achieving maximum clickability for their ads.
The more people click on a snippet, the higher its CTR. Thanks to a well-written information block, it is possible, being in the 5th or 6th position in the search results, to provide as many clicks as the top three leaders.
Return to search if the visitor was not satisfied with the answer
It happens that a person visits a website, spends some time on it and returns to the search engine.
There are several reasons for this user behavior:
the page does not match the entered query;
the cost of the product is higher than that of competitors;
There is no comprehensive information about the terms of purchase, such as payment for the order or delivery.
You can understand the real reason by using the site heat map in Yandex.Metrica. You need to constantly monitor the indicator, since it is included in the ranking factors and, accordingly, affects the position of the resource in search results.
Even cursor movements and mouse clicks are analyzed. The result is the creation of a heat map of attention. It shows which buttons and links are most often clicked by site visitors, which pages are studied carefully and which superficially, whether articles are viewed to the end, etc. This information is important not only for search engines, but also for resource owners. Based on it, the site can be improved, making it more convenient and useful for users.
It is practically impossible to manipulate loan officer email list behavioral ranking factors, since no script can completely replicate human behavior, and search engines immediately recognize “fake” ones.
User Return Rate
We are talking about users who returned to the site without using a search engine. Perhaps they saved the page address in bookmarks, or perhaps they simply remembered it and then entered it manually.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442
If people return to the site, it means they liked it or found it useful. Therefore, resource owners are advised to offer customers to save a link to a page they liked. For example, so that the necessary article is always at hand.
What are external behavioral ranking factors?
External behavioral ranking factors include all human actions that they perform in the search engine. The system records the attitude of users to sites: whether people visit them or skip them. Below we will talk about how you can influence external behavioral ranking factors in legal ways.
Snippet clickability
As already mentioned, a snippet (from the English “snippet” - “excerpt, fragment”) is a small information block that is shown in search results after the name of the site.
The snippet is formed from the title and the text that the robot takes from the resource page. For example, Google most often uses the title + description combination. You can change the snippet by rewriting the text fragment that the search engine selected. Direct managers use this technique constantly, achieving maximum clickability for their ads.
The more people click on a snippet, the higher its CTR. Thanks to a well-written information block, it is possible, being in the 5th or 6th position in the search results, to provide as many clicks as the top three leaders.
Return to search if the visitor was not satisfied with the answer
It happens that a person visits a website, spends some time on it and returns to the search engine.
There are several reasons for this user behavior:
the page does not match the entered query;
the cost of the product is higher than that of competitors;
There is no comprehensive information about the terms of purchase, such as payment for the order or delivery.
You can understand the real reason by using the site heat map in Yandex.Metrica. You need to constantly monitor the indicator, since it is included in the ranking factors and, accordingly, affects the position of the resource in search results.