And what are the benefits of customer journey mapping, you ask?
Posted: Sun Feb 02, 2025 6:57 am
Proper mapping provides a unique view of the customer journey, as you analyze the user experience and elevate your sales approach—from the customer’s perspective.
It helps to increase customer engagement with channel optimization, identify ineffective touchpoints, eliminate process loopholes, enhance your customer targeting—and much more.
Journey mapping shifts the perspective from company-focused to customer-focused. And that’s pretty important.
There are many types of customer journey maps, here are a few common ones:
Current state: This map visualizes the actions, thoughts, and qatar telegram data attitudes of your customers in their current interactions with your organization—as-is.
Future state: This map visualizes the actions, thoughts, and attitudes your customers will or could have via future interactions.
Day-in-the-life: This map follows the actions, thoughts, and attitudes of your customers in their everyday lives, even separate from your company. (It helps anticipate customer needs and pain points—opportunities you–and even they aren’t aware of.)
Renewal process: This map zeros in on the renewal process, specifically, and the actions, thoughts, and attitudes of your customers throughout. (For example, are customers using different channels to research—and renew? And why?)
Churn journey map: This map covers the lifecycle stages from onboarding to upselling—and customer actions, etc.—to catch customers at risk of churning.
It helps to increase customer engagement with channel optimization, identify ineffective touchpoints, eliminate process loopholes, enhance your customer targeting—and much more.
Journey mapping shifts the perspective from company-focused to customer-focused. And that’s pretty important.
There are many types of customer journey maps, here are a few common ones:
Current state: This map visualizes the actions, thoughts, and qatar telegram data attitudes of your customers in their current interactions with your organization—as-is.
Future state: This map visualizes the actions, thoughts, and attitudes your customers will or could have via future interactions.
Day-in-the-life: This map follows the actions, thoughts, and attitudes of your customers in their everyday lives, even separate from your company. (It helps anticipate customer needs and pain points—opportunities you–and even they aren’t aware of.)
Renewal process: This map zeros in on the renewal process, specifically, and the actions, thoughts, and attitudes of your customers throughout. (For example, are customers using different channels to research—and renew? And why?)
Churn journey map: This map covers the lifecycle stages from onboarding to upselling—and customer actions, etc.—to catch customers at risk of churning.