Local SEO Action Plan - Google My Business

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This aspect can become even more critical in Local SEO, given that voice searches, being more spontaneous, tend to present more variations and related terms than when we express ourselves in writing.

In addition, Google likes content that is natural, in which the same word or sequence of words is not repeated over and over again, but rather semantically equivalent or related expressions are used.

Now, how do we analyze keywords to do semantic searches?

We must go a step beyond traditional analysis, for which I recommend this article on semantic search .

2.- Company listing on Google My Business
Needless to say, our main goal will be to have our business appear in the prominent places in the search results that we saw before: the local pack with up to 3 links or the box in the sidebar.

We can only achieve this if we directly inform Google brazil mobile database of our business data, through its Google My Business platform, which will also create references to the company on Google Maps:


Registering with Google My Business is a very simple process:

You must log into Google with a Gmail account. If you don't have one, you must create one. It doesn't matter if it's not related to the name of the company or activity.