How to start promoting a website for highly competitive queries
Posted: Sun Feb 02, 2025 7:16 am
First, it is worth studying the first thirty competitors. If you are promoting your resource for a highly competitive request, then all pages and content should be of higher quality and more useful for visitors than competitors' sites. Full optimization of all resource pages is important, but it can be done in stages. Watch how users behave on the website.
seo promotion of the company's website
Source: shutterstock.com
Increase the number of external links very marketing list of rv owners carefully, there should not be a sharp increase. Pay attention to the quality of the resource and not just the presence of a link, but the transition to the site via a link from the donor site.
Even an experienced specialist will not be able to bring a resource to the top lines of search results for highly competitive queries without using high-quality external links.
When choosing donors, consider the following factors:
The donor matches the theme.
The domain age is at least 6 months, ideally at least 1 year.
High trust .
Minimal spam from outgoing links.
High traffic and there are comments and other user activity.
Second level domain .
Traffic that brings in purchased links.
When making a plan for anchor links, you need to know that you can’t use only direct keywords: the search engine will define this as link spam. Use synonyms or even links without an anchor, for example, “look at the page”, “here”.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442
Highly competitive queries can be used only for Internet projects with financing, online stores and other commercial platforms. Information portals and entertainment blogs can be promoted using low-competitive key phrases.
5 Ways to Promote a Website for Highly Competitive Queries
What is a highly competitive environment?
This includes businesses with the following distinctive characteristics:
Small virtual audience.
Lots of competitors in SEO.
It is difficult to get backlinks as there are few pages in this topic that will link to you.
An "uninteresting" field of activity, for example metallurgy.
If your business meets at least one of the criteria, then below we offer several options that will help increase search engine traffic for highly competitive keywords.
Consider changing your scope
It is very easy to become a leader in search results for a key phrase that is optimized for a small number of sites. But it will be much more difficult to advance for a highly competitive query (buy an apartment, take out a loan).
You will need to change your tactics, otherwise you will not be able to bypass all competitors. Try to find such key phrases that no one is interested in yet.
These will be queries with low frequency and long description (descriptive keys).
seo promotion of the company's website
Source: shutterstock.com
Increase the number of external links very marketing list of rv owners carefully, there should not be a sharp increase. Pay attention to the quality of the resource and not just the presence of a link, but the transition to the site via a link from the donor site.
Even an experienced specialist will not be able to bring a resource to the top lines of search results for highly competitive queries without using high-quality external links.
When choosing donors, consider the following factors:
The donor matches the theme.
The domain age is at least 6 months, ideally at least 1 year.
High trust .
Minimal spam from outgoing links.
High traffic and there are comments and other user activity.
Second level domain .
Traffic that brings in purchased links.
When making a plan for anchor links, you need to know that you can’t use only direct keywords: the search engine will define this as link spam. Use synonyms or even links without an anchor, for example, “look at the page”, “here”.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153442
Highly competitive queries can be used only for Internet projects with financing, online stores and other commercial platforms. Information portals and entertainment blogs can be promoted using low-competitive key phrases.
5 Ways to Promote a Website for Highly Competitive Queries
What is a highly competitive environment?
This includes businesses with the following distinctive characteristics:
Small virtual audience.
Lots of competitors in SEO.
It is difficult to get backlinks as there are few pages in this topic that will link to you.
An "uninteresting" field of activity, for example metallurgy.
If your business meets at least one of the criteria, then below we offer several options that will help increase search engine traffic for highly competitive keywords.
Consider changing your scope
It is very easy to become a leader in search results for a key phrase that is optimized for a small number of sites. But it will be much more difficult to advance for a highly competitive query (buy an apartment, take out a loan).
You will need to change your tactics, otherwise you will not be able to bypass all competitors. Try to find such key phrases that no one is interested in yet.
These will be queries with low frequency and long description (descriptive keys).