During a crisis, people watch more TV…especially on weekdays
Posted: Sun Feb 02, 2025 8:35 am
Wrestling is especially popular on YouTube this month
Sports compilations are a hit for video creators who want to keep uploading content while sports broadcasts are ongoing, and wrestling is the top “all-time” category on YouTube this month.
Of all the “always popular” sports videos that consumers watched from March 1 to 18 (Tubular analysts include those videos uploaded between 2015 and 2018), wrestling garnered 14 million 392 thousand views.
Popular videos with moments of "individual outstanding iceland number data players" gained 5 million 138 thousand views during the same period.
Football videos had 4,986,000 views.
The most striking video clips of children's sports gained 3,258,000 views.
Cricket games uploaded between 2015 and 2018 received 2,550,000 views.
The highlights of the halftime show reached 2,143,000 views during the same period.
The most popular content from "basketball players" generated 1 million 918 thousand views.
What conclusions should advertisers draw: 5 points
What has changed in the way people consume media and what does this mean for advertisers?
As many countries impose full or partial lockdowns, millions of us are spending more time at home to slow the spread of the coronavirus. Using data from Kantar audience measurement and advertising analytics services, experts have identified some short-term shifts in viewing behavior across markets and outlined the implications for advertisers.
Analysts are observing that people are now spending more time in front of the TV due to social distancing and self-isolation. For example, in Spain, when the Spanish government announced a nationwide lockdown on Saturday, March 14, viewers spent 100 minutes more time watching TV programs compared to the previous Saturday (326 vs. 225 minutes). In Latin America, viewing time increased by 9% over the past week, in the Philippines by 19%, and in Norway, viewing time jumped by 26% in the first two business days.
Sports compilations are a hit for video creators who want to keep uploading content while sports broadcasts are ongoing, and wrestling is the top “all-time” category on YouTube this month.
Of all the “always popular” sports videos that consumers watched from March 1 to 18 (Tubular analysts include those videos uploaded between 2015 and 2018), wrestling garnered 14 million 392 thousand views.
Popular videos with moments of "individual outstanding iceland number data players" gained 5 million 138 thousand views during the same period.
Football videos had 4,986,000 views.
The most striking video clips of children's sports gained 3,258,000 views.
Cricket games uploaded between 2015 and 2018 received 2,550,000 views.
The highlights of the halftime show reached 2,143,000 views during the same period.
The most popular content from "basketball players" generated 1 million 918 thousand views.
What conclusions should advertisers draw: 5 points
What has changed in the way people consume media and what does this mean for advertisers?
As many countries impose full or partial lockdowns, millions of us are spending more time at home to slow the spread of the coronavirus. Using data from Kantar audience measurement and advertising analytics services, experts have identified some short-term shifts in viewing behavior across markets and outlined the implications for advertisers.
Analysts are observing that people are now spending more time in front of the TV due to social distancing and self-isolation. For example, in Spain, when the Spanish government announced a nationwide lockdown on Saturday, March 14, viewers spent 100 minutes more time watching TV programs compared to the previous Saturday (326 vs. 225 minutes). In Latin America, viewing time increased by 9% over the past week, in the Philippines by 19%, and in Norway, viewing time jumped by 26% in the first two business days.