Increase Your Profits by 10X: 5 Key Metrics You Must Track
Posted: Sun Feb 02, 2025 8:40 am
Yandex.Direct services are used by many newbie advertisers who face difficulties when selecting keywords. Some of them follow the path of autoparsing and receive a huge number of words that have to be analyzed for a long time, and in the end, about 20% of suitable phrases come out of the thousand mass. And this is still in the best case.
Autotargeting in Yandex.Direct allows you to skip this stage and go straight to launching ads based on the analysis of landing page texts and banners. Then you can track search queries veterinary email list that your ads are displayed in response to and choose the most productive key phrases. More experienced advertisers can supplement the semantic core of the current campaign with them, while less experienced ones can save them for the next one to more accurately manage bids.
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153442
According to the platform managers, autotargeting in Yandex.Direct provides the following advantages:
Accelerated setup of advertising campaigns , since there is no need to create a semantic core.
A larger number of effective key phrases is issued . The results of WordStat, for example, are unlikely to exceed a couple of thousand phrases per high-frequency request, and this is sometimes not enough. Also, the process of collecting keys on your own can be very labor-intensive, since you have to filter out many irrelevant phrases.
Ad groups receive far fewer random queries.
The share of non-targeted impressions decreases from 24 to 5-6%.
An assessment is made of the predicted click-through rate and the probability of click conversion.
For beginner advertisers, the procedure for launching a campaign has been simplified . Experienced advertisers can also save a lot of time on it.
Autotargeting in Yandex.Direct does not have to be kept on all the time - you can use it only to collect target keys, then add them to your ad and turn off the function.
Read also!
"Promotion to the TOP of Yandex - independently and with the help of professionals"
Read more
As for the disadvantages, they depend on the content of the landing page: headings and main text. For example, if the descriptions are too detailed and long, the search engine may type in unnecessary, "garbage" phrases. But if the text contains a minimum of fluff and is comparable in its brevity and clarity to a product card, the system will process it well.
How does autotargeting work in Yandex.Direct
Autotargeting in Yandex.Direct collects data and starts showing ads within about two days. You can use the function even if you have a prepared semantic core. In this case, showing ads based on collected keys and based on autotargeting are parallel but autonomous processes.
By default, Yandex.Direct sets priority for the first option, but you can change this setting (right under the key input field).
How does autotargeting work in Yandex.Direct
If you manage the bid manually, you can independently choose the maximum price per click for autotargeting. When using an automatic strategy, the cost per click depends on its settings and is determined by the system. In this case, the price is formed due to the same factors as when starting an advertising campaign with key phrases in Yandex.Direct.
The following factors are decisive when setting the final price: the quality factor of the ad, the CTR forecast for a specific query, as well as competition with other advertisers.
Autotargeting in Yandex.Direct allows you to skip this stage and go straight to launching ads based on the analysis of landing page texts and banners. Then you can track search queries veterinary email list that your ads are displayed in response to and choose the most productive key phrases. More experienced advertisers can supplement the semantic core of the current campaign with them, while less experienced ones can save them for the next one to more accurately manage bids.
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153442
According to the platform managers, autotargeting in Yandex.Direct provides the following advantages:
Accelerated setup of advertising campaigns , since there is no need to create a semantic core.
A larger number of effective key phrases is issued . The results of WordStat, for example, are unlikely to exceed a couple of thousand phrases per high-frequency request, and this is sometimes not enough. Also, the process of collecting keys on your own can be very labor-intensive, since you have to filter out many irrelevant phrases.
Ad groups receive far fewer random queries.
The share of non-targeted impressions decreases from 24 to 5-6%.
An assessment is made of the predicted click-through rate and the probability of click conversion.
For beginner advertisers, the procedure for launching a campaign has been simplified . Experienced advertisers can also save a lot of time on it.
Autotargeting in Yandex.Direct does not have to be kept on all the time - you can use it only to collect target keys, then add them to your ad and turn off the function.
Read also!
"Promotion to the TOP of Yandex - independently and with the help of professionals"
Read more
As for the disadvantages, they depend on the content of the landing page: headings and main text. For example, if the descriptions are too detailed and long, the search engine may type in unnecessary, "garbage" phrases. But if the text contains a minimum of fluff and is comparable in its brevity and clarity to a product card, the system will process it well.
How does autotargeting work in Yandex.Direct
Autotargeting in Yandex.Direct collects data and starts showing ads within about two days. You can use the function even if you have a prepared semantic core. In this case, showing ads based on collected keys and based on autotargeting are parallel but autonomous processes.
By default, Yandex.Direct sets priority for the first option, but you can change this setting (right under the key input field).
How does autotargeting work in Yandex.Direct
If you manage the bid manually, you can independently choose the maximum price per click for autotargeting. When using an automatic strategy, the cost per click depends on its settings and is determined by the system. In this case, the price is formed due to the same factors as when starting an advertising campaign with key phrases in Yandex.Direct.
The following factors are decisive when setting the final price: the quality factor of the ad, the CTR forecast for a specific query, as well as competition with other advertisers.