Enrich and Score New Inbound Leads
Posted: Sun Feb 02, 2025 8:47 am
Forms are the bread and butter of any inbound lead generation machine.
We use them a ton on our website to grab details from sales reps who want to read our tips and tricks. If they want one of Steli's killer sales books, we ask for an email:
How to Set Up Lead Enrichment for Inbound Sales in 2 Quick Steps - Set Up Lead Form on Your Website like Close.
And if they want to take Close for a test drive, we ask for a little more information:
How to Set Up Lead Enrichment for Inbound Sales in 2 Quick Steps - Set Up Lead Form on Your Website
Now, there's a strategy behind this. We have bosnia and herzegovina telegram data a very good automated email lead nurturing process. Any lead who downloads one of Steli's eBooks will instantly drop into that funnel. For leads who show more interest, we let the CRM do the talking (and help them get the most out of it on their trial). After that, our sales reps jump into the ring.
The amount of information you ask for on your forms will depend on what types of leads you target, your sales process, and whether you can enrich leads once they land in your CRM.
2.
Even if a lead only hands over their name or email address, it's enough to get you started.
We use them a ton on our website to grab details from sales reps who want to read our tips and tricks. If they want one of Steli's killer sales books, we ask for an email:
How to Set Up Lead Enrichment for Inbound Sales in 2 Quick Steps - Set Up Lead Form on Your Website like Close.
And if they want to take Close for a test drive, we ask for a little more information:
How to Set Up Lead Enrichment for Inbound Sales in 2 Quick Steps - Set Up Lead Form on Your Website
Now, there's a strategy behind this. We have bosnia and herzegovina telegram data a very good automated email lead nurturing process. Any lead who downloads one of Steli's eBooks will instantly drop into that funnel. For leads who show more interest, we let the CRM do the talking (and help them get the most out of it on their trial). After that, our sales reps jump into the ring.
The amount of information you ask for on your forms will depend on what types of leads you target, your sales process, and whether you can enrich leads once they land in your CRM.
2.
Even if a lead only hands over their name or email address, it's enough to get you started.