Unfortunately, Customer Share is starting to become a thing of philippine phone number lookup the past and the real battle today is to gain brain share. That is, to “get more value” from your customers so that they pay more attention to you (before and after making their first purchase) and you can begin to understand and create your own future with them. At least with the best ones.
In this complex modern economy, but rather proposes a B2B Strategy to gain the customer's attention and involvement over time with a future consequence on profitability.
Why is it so difficult? Firstly, because of the great saturation of channels and messages (graph below).
In market share we talked about the concept of mass advertising and how with just a few television channels, newspapers and radio stations you could gain profitable notoriety.
It used to be worth promoting yourself. Today, that has disappeared. Getting a customer's attention is very complicated.