Target Your Audience
Who are you trying to reach with your postcard marketing campaign? Once you know your target audience, you can tailor your message accordingly. Ensure that the mailing company has access to the right mailing lists so you can hone in on your ideal customers, whether promoting bookkeeping to small businesses or personal tax filing to individuals.
When you first start a bahamas telegram screening postcard marketing campaign, sending a large enough mailing volume is important to reach your target audience. If you want to generate new business, the minimum mailing volume we typically recommend is 2,500 postcards per mailout. Companies trying to accelerate their business growth should consider mailing 5,000 to 10,000 postcards per campaign. If your target audience is limited, we recommend mailing more frequently to compensate for the lower numbers. (We’ll be happy to help you find the ideal frequency and mailing volume based on your budget and needs).
4. Follow-Up and Testing
One of the biggest mistakes companies make is to stop their campaign as soon as they see good results. Keep following up and mail clients regularly according to a set schedule. Once you have created a few different postcard designs and messages, testing them to see which ones perform the best is essential. You can test your postcards by sending different versions to different groups of people.