AI in marketing: match made in heaven or too good to be true?
Posted: Sun Dec 22, 2024 9:56 am
It took a while for artificial intelligence (AI) to really make its entrance, but now we can safely say that every marketing or communications professional is experimenting with this technology in some way. Where is it going with all the possibilities that AI has to offer us?
From a prompt in ChatGPT to complete visual AI campaigns, we are all curious about what this technology means for our profession. And that is a good thing. Because sitting back and pretending it doesn't exist is a no go as a marcom professional.
Recently I was a guest at a brilliant theater show by content marketing and media agency Brandwebbing. In honor of the fifteenth anniversary, the show 'SCHITTERING' was organized. Jorn russian telephone numbers Moraal , partner at Brandwebbing and also a pioneer when it comes to AI, spoke during this show about what the technology can mean for us marketers.
The positive side was highlighted, but the pitfalls were also zoomed in on. I would like to take you along in Jorn's vision on AI within marketing and I promise you; it will be good , bad and ugly...
The good: 4 benefits of AI in marketing
“The arrival of ChatGPT, Midjourney and Adobe Firefly, among others, suddenly offers us endless possibilities. And that is a good thing . It can help us in many ways.” That is how Jorn kicked off his story.
1. Time saving
Saving time is perhaps the most obvious advantage, but certainly not unimportant. In our profession, just like in other fields, we are constantly busy with repetitive tasks. Think of optimizing campaigns, A/B testing, reporting and even creation.
Also making creative variations or short and long copy is becoming more and more repetitive and as a result we as humans are becoming a delaying factor. With the use of AI, these tasks can not only be accelerated, but also quickly scaled up. Even outside office hours, because our artificially intelligent colleague is up and running 24 hours a day and seven days a week, WITHOUT vacation days.
And the great thing is that AI is already able to observe real-time campaign trends and optimize ongoing campaigns immediately. This means more impact in less time for the advertiser.
From a prompt in ChatGPT to complete visual AI campaigns, we are all curious about what this technology means for our profession. And that is a good thing. Because sitting back and pretending it doesn't exist is a no go as a marcom professional.
Recently I was a guest at a brilliant theater show by content marketing and media agency Brandwebbing. In honor of the fifteenth anniversary, the show 'SCHITTERING' was organized. Jorn russian telephone numbers Moraal , partner at Brandwebbing and also a pioneer when it comes to AI, spoke during this show about what the technology can mean for us marketers.
The positive side was highlighted, but the pitfalls were also zoomed in on. I would like to take you along in Jorn's vision on AI within marketing and I promise you; it will be good , bad and ugly...
The good: 4 benefits of AI in marketing
“The arrival of ChatGPT, Midjourney and Adobe Firefly, among others, suddenly offers us endless possibilities. And that is a good thing . It can help us in many ways.” That is how Jorn kicked off his story.
1. Time saving
Saving time is perhaps the most obvious advantage, but certainly not unimportant. In our profession, just like in other fields, we are constantly busy with repetitive tasks. Think of optimizing campaigns, A/B testing, reporting and even creation.
Also making creative variations or short and long copy is becoming more and more repetitive and as a result we as humans are becoming a delaying factor. With the use of AI, these tasks can not only be accelerated, but also quickly scaled up. Even outside office hours, because our artificially intelligent colleague is up and running 24 hours a day and seven days a week, WITHOUT vacation days.
And the great thing is that AI is already able to observe real-time campaign trends and optimize ongoing campaigns immediately. This means more impact in less time for the advertiser.