Start marketing during the research and development phase
Posted: Mon Feb 03, 2025 10:33 am
The best time to get the word out about a new product that nobody has seen before is during the development process. Ryan and his team lugged a prototype around the country gathering feedback. “I would go to as many trade shows or networking events I could go to and just talk to people,” Ryan says.
On these trips, Ryan conducted market research, asking where the pain points were for consumers making drinks at home, what they would be willing to spend, and if his device was something they would buy.
The results Ryan gathered from attending these events helped him make small changes and prepare the Bartesian for its official launch.
The Bartesian sitting on top of a glass iceland telegram screening table with gold accents as three models enjoy their beverages in the background.
The Bartesian didn’t always look the way it does today. Ryan perfected the machine after conducting market research before launching the business. Bartesian
3. Don’t rush your product to market
When developing a new product, it’s important to fix the imperfections before launch, because customers’ first interactions will set the tone for how they view the brand moving forward. “We wanted to create something that was a premium experience and a luxury item, so it took five years of development,” Ryan says.
Taking the time to make sure everything was perfect before launch was vital to the success of Bartesian. While the team spent extra time making slight changes to the machine, it paid off, and the brand is now loved by customers and celebrities alike.
4. Work the PR angles
Early media coverage can make or break a brand launch. “Reach out to all the big publications and agencies and send them information [and] visuals,” Ryan advises. News outlets are constantly looking for things to cover, and if it’s a fit for their audience, they may want to feature your new innovation.
One of the best ways to prepare for launch is getting your brand in front of more eyeballs. Obtaining press coverage is a great organic marketing tactic to supplement your paid ad spend.
On these trips, Ryan conducted market research, asking where the pain points were for consumers making drinks at home, what they would be willing to spend, and if his device was something they would buy.
The results Ryan gathered from attending these events helped him make small changes and prepare the Bartesian for its official launch.
The Bartesian sitting on top of a glass iceland telegram screening table with gold accents as three models enjoy their beverages in the background.
The Bartesian didn’t always look the way it does today. Ryan perfected the machine after conducting market research before launching the business. Bartesian
3. Don’t rush your product to market
When developing a new product, it’s important to fix the imperfections before launch, because customers’ first interactions will set the tone for how they view the brand moving forward. “We wanted to create something that was a premium experience and a luxury item, so it took five years of development,” Ryan says.
Taking the time to make sure everything was perfect before launch was vital to the success of Bartesian. While the team spent extra time making slight changes to the machine, it paid off, and the brand is now loved by customers and celebrities alike.
4. Work the PR angles
Early media coverage can make or break a brand launch. “Reach out to all the big publications and agencies and send them information [and] visuals,” Ryan advises. News outlets are constantly looking for things to cover, and if it’s a fit for their audience, they may want to feature your new innovation.
One of the best ways to prepare for launch is getting your brand in front of more eyeballs. Obtaining press coverage is a great organic marketing tactic to supplement your paid ad spend.