Dark patterns work
Posted: Sun Dec 22, 2024 10:01 am
This is just a selection. The annoying thing about dark patterns is that they work. Swiss research (Public Eye) shows that consumers are two to four times more likely to perform a certain action in an environment where dark patterns are used. Because the use of certain dark patterns is becoming more normal (and is also considered more normal) and we see that they are quite effective, many marketers have also woken up. There does not always have to be a conscious action behind it.
Under the guise of 'we implement some psychological tricks', they can suddenly be in dark pattern mode due to a lack of knowledge. So it is not always a conscious bad choice. The use of dark taiwan cell phone number patterns is more the result of a working method that the e-commerce sector has taught itself.
Impulsive decisions and high conversion rates
Dark patterns cause us all to make impulsive purchasing decisions. They affect your freedom of choice and impact our mental health. Dark patterns can also trigger addiction and cause financial problems. But they also perpetuate a bigger problem: overconsumption.
Dark patterns ensure that consumers make impulsive decisions. They also ensure that the conversion rates of online companies improve. As long as these companies give bonuses or promotions when targets are reached and there is a party when the turnover targets are reached, little will change. Even though more and more people realize that it is actually not possible.
What can we do about dark patterns?
Education
It is a fact that consumers know little about dark patterns. But who should do the education? If the government takes this on, we should use tax money to make this happen, says Dries Cuijpers of the AFM in the book. That is the world turned upside down.
We now also know that the internet cannot regulate itself. That is why it is important for marketers to learn the impact of all the great ideas that are implemented. On the other hand, companies also have to ask themselves whether every decision should be based entirely on growth and money.
Under the guise of 'we implement some psychological tricks', they can suddenly be in dark pattern mode due to a lack of knowledge. So it is not always a conscious bad choice. The use of dark taiwan cell phone number patterns is more the result of a working method that the e-commerce sector has taught itself.
Impulsive decisions and high conversion rates
Dark patterns cause us all to make impulsive purchasing decisions. They affect your freedom of choice and impact our mental health. Dark patterns can also trigger addiction and cause financial problems. But they also perpetuate a bigger problem: overconsumption.
Dark patterns ensure that consumers make impulsive decisions. They also ensure that the conversion rates of online companies improve. As long as these companies give bonuses or promotions when targets are reached and there is a party when the turnover targets are reached, little will change. Even though more and more people realize that it is actually not possible.
What can we do about dark patterns?
Education
It is a fact that consumers know little about dark patterns. But who should do the education? If the government takes this on, we should use tax money to make this happen, says Dries Cuijpers of the AFM in the book. That is the world turned upside down.
We now also know that the internet cannot regulate itself. That is why it is important for marketers to learn the impact of all the great ideas that are implemented. On the other hand, companies also have to ask themselves whether every decision should be based entirely on growth and money.