Replenishment reminders
Replenishment reminders can be a great way to boost ecommerce revenue. By reminding customers when they need to restock their favorite products, ecommerce stores can encourage customers to shop more often.
Examples of post-purchase upsells done right
Offline stores have been using upsell techniques forever. Think about when you go to a fast food restaurant, and they ask if you’d like fries with your order.
In the online world, Etsy is one store who have adopted upselling-technique.
An Etsy example of post-purchase upsells done right
When a customer makes a purchase, Etsy, like most shops, sends a purchase receipt.
On that receipt, the customer bosnia and herzegovina telegram screening can see details of their purchase. They can see how much it cost and where they’ve chosen to have it shipped. They also include items you might also be interested in. They curate these images from the images you’ve previously looked at on Etsy.
Familiar – they use items the customer has already looked at, at some point.
Value – they know the customer is interested in these items and this upsell might act as a friendly reminder for them to buy them.
Not “sales-y” – they include it at the bottom of the receipt email. It takes the focus away from the upsell and allows those who want to ignore it, to ignore it.
Another great way to upsell your products is by linking them to your loyalty program. In this example from Every, you can see that underneath the personal points balance reminder is information about how to earn points, how many points you can earn for each action, and then how many points exclusive products will cost. By suggesting exclusive products and making it clear how many points each product is worth, it motivates customers to carry out the necessary loyalty actions needed to make that purchase.