In this age of rapid information exchange, it is important to respond quickly to potential customers' questions and problems. Efforts should be made to respond quickly to any conflicting issues. In addition, attention should be paid to after-sales support and ensuring customer satisfaction after the transaction. Many companies gain a competitive advantage by offering additional warranties on purchased equipment, creating loyalty programs, and offering regular promotions to repeat customers.
Which strategy to choose for your own company?
The answer to this question is not simple. It depends a lot on the sector in which we operate and the size of our company, as well as other factors. It is worth focusing on finding our company's strengths and, based on them, assessing which ones we can build a more effective competitive advantage on. However, it is important to be aware of their existence, as well as the opportunities they open up for you. By doing so, you can significantly increase your chances of business success.
Michael Horbowski