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Posted: Wed Feb 05, 2025 6:12 am
How Shopware fills the gap for mid-market ecommerce businesses
Is mid-market ecommerce a wasteland? Some people, like analyst Rick Watson, writing about mid-market ecommerce platforms, seem to think so. You’d think with ecommerce being projected to reach over $1 trillion in value in the U.S. by 2025, there would be more mid-market solutions available (2).
But that’s not how merchants feel. Mid-market shops are dissatisfied with the current platforms. The mid-market is a big range, after all: these are companies with a gross merchandise kenya telegram screening value of $10 million to $250 million, and many companies fit into that category. These companies have all sorts of challenges, including:
Increasingly complex business structures
Increasingly diverse brand portfolios
A need to handle different omnichannel scenarios
The problem? The same merchants who are dissatisfied with their current options are also risk-averse. Changing platforms can be costly and time-consuming. As a result, many brands default to procrastination, and companies simply put off their platform upgrades.
Christopher Carson, CRO at Above The Fray, says this is one key reason so many mid-market ecommerce merchants are behind the times.
Is mid-market ecommerce a wasteland? Some people, like analyst Rick Watson, writing about mid-market ecommerce platforms, seem to think so. You’d think with ecommerce being projected to reach over $1 trillion in value in the U.S. by 2025, there would be more mid-market solutions available (2).
But that’s not how merchants feel. Mid-market shops are dissatisfied with the current platforms. The mid-market is a big range, after all: these are companies with a gross merchandise kenya telegram screening value of $10 million to $250 million, and many companies fit into that category. These companies have all sorts of challenges, including:
Increasingly complex business structures
Increasingly diverse brand portfolios
A need to handle different omnichannel scenarios
The problem? The same merchants who are dissatisfied with their current options are also risk-averse. Changing platforms can be costly and time-consuming. As a result, many brands default to procrastination, and companies simply put off their platform upgrades.
Christopher Carson, CRO at Above The Fray, says this is one key reason so many mid-market ecommerce merchants are behind the times.