Merchants’ interest in omnichannel is growing
Posted: Wed Feb 05, 2025 10:31 am
As we can see, combining the advantages and disadvantages of the different shopping channels and offering omnichannel services can be a worthwhile move. As the quote above demonstrates, customers appreciate this convenience.
Some merchants are dragging their feet when it comes to going digital
The majority of those surveyed (65%) feel that an associated online store is an important and desirable addition to the brick-and-mortar store. Yet just under 20% of the merchants surveyed do not have an online store. The most important steps merchants can take to go digital are therefore setting up an online store and offering a dedicated app for each brand or trading company.
Merchants who already have omnichannel belgium telegram screening measures in place are a little further ahead. But this is only the case for half of the merchants surveyed, despite the fact that overall, merchants’ use of omnichannel has increased by 19% since last year. 85% are interested in omnichannel solutions (6% more than last year). However, the majority (58%) are still uncertain what omnichannel means in concrete terms (omnichannel vs. multichannel).
Basically, omnichannel involves bringing information, inquiries, orders, and everything else from a range of different channels together in one place. Seamless integration of the different channels creates a uniform and enhanced shopping experience for customers
Both merchants and consumers were asked which omnichannel services they were familiar with and which they already used.
Some merchants are dragging their feet when it comes to going digital
The majority of those surveyed (65%) feel that an associated online store is an important and desirable addition to the brick-and-mortar store. Yet just under 20% of the merchants surveyed do not have an online store. The most important steps merchants can take to go digital are therefore setting up an online store and offering a dedicated app for each brand or trading company.
Merchants who already have omnichannel belgium telegram screening measures in place are a little further ahead. But this is only the case for half of the merchants surveyed, despite the fact that overall, merchants’ use of omnichannel has increased by 19% since last year. 85% are interested in omnichannel solutions (6% more than last year). However, the majority (58%) are still uncertain what omnichannel means in concrete terms (omnichannel vs. multichannel).
Basically, omnichannel involves bringing information, inquiries, orders, and everything else from a range of different channels together in one place. Seamless integration of the different channels creates a uniform and enhanced shopping experience for customers
Both merchants and consumers were asked which omnichannel services they were familiar with and which they already used.