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Metrik presents various types of reports

Posted: Thu Feb 06, 2025 3:47 am
by prisilabr03
Conversion tracking allows you to determine the effectiveness of your advertising campaigns. You will be able to find out how many orders or other goals were made thanks to advertising on Yandex.Direct or other advertising sites. This information will help you optimize your advertising budgets and make informed decisions to improve the quality of advertising campaigns.

Benefits of setting goals and tracking conversions in Yandex. Metric
1. Advanced analytics. You can get detailed information about the behavior sandplay therapy of users who have committed the target action on your site. Identify the reasons for successful and unsuccessful conversions.
2. Evaluation of the effectiveness of advertising campaigns. Detailed reports will help you understand which sources of traffic bring more conversions and which advertisements best cope with the task.
3. Monitoring sales on the site. Keep track of revenue and profits from each conversion, and also determine the average order check. This information will help you develop strategies to increase revenue.
Guide to the use of reports and indicators

that will help you better understand how your advertising campaign works.


The indicators in Yandex. Metric will help you measure the effectiveness of advertising campaigns and make informed decisions based on data analysis.

CTR (Click-Through Rate) — click rate, shows how often users click on your ad after viewing
Target Ratio — shows how often users perform targeted action after watching ads
The average cost of a click (CPC) — shows the average cost of one click on advertising
ROI (Return on Investment) — shows how much you receive income from each invested ruble in advertising
— conversion shows the percentage of users who have committed the target after switching to advertising.