Offer a wide variety of payment options to reduce cart abandonment
Posted: Thu Feb 06, 2025 6:36 am
Here’s the simplest cart abandonment strategy we would use to patch that hole before Black Friday and protect your hard-won revenue:
Double check site speed and overall site performance: One of the top reasons people abandon carts is because a website crashes, which is especially likely during such a high-volume shopping event
Keep them informed and invested during the checkout process: Use thumbnail images of the products throughout the checkout process, show your progress bar so customers know how much time is left, and offer limited-time discounts if they try to exit the checkout to create a sense of urgency
Get their email immediately to set up cart abandonment emails and retargeting: If the exit-intent pop-ups don’t work, sometimes customers just forget about their order, and an email marketing campaign for cart recovery is your best bet to rescue the sale
Incorporate free shipping and a ghana telegram screening generous refund/return policy, even if just for BFCM: Blame Amazon, but that doesn’t change the fact that customers expect free, fast shipping and refunds, and you need to adapt if you want them to shop on your site, directly (make sure they are aware of these policies, as well)
Make it as simple as possible for the customer to click “buy now”: Don’t require a login, limit payment options, or do anything else that could create friction in the checkout process
Source: Gorgias
For our full list of tips, you can read our extended guide on cart abandonment and learn how to track and prevent it. Or, read our Shopify cart abandonment article for more tailored tips.
Set up the tips above so you don’t have to fret about that 26% of customers from the chart below. Your competitors don’t need any extra help.
Double check site speed and overall site performance: One of the top reasons people abandon carts is because a website crashes, which is especially likely during such a high-volume shopping event
Keep them informed and invested during the checkout process: Use thumbnail images of the products throughout the checkout process, show your progress bar so customers know how much time is left, and offer limited-time discounts if they try to exit the checkout to create a sense of urgency
Get their email immediately to set up cart abandonment emails and retargeting: If the exit-intent pop-ups don’t work, sometimes customers just forget about their order, and an email marketing campaign for cart recovery is your best bet to rescue the sale
Incorporate free shipping and a ghana telegram screening generous refund/return policy, even if just for BFCM: Blame Amazon, but that doesn’t change the fact that customers expect free, fast shipping and refunds, and you need to adapt if you want them to shop on your site, directly (make sure they are aware of these policies, as well)
Make it as simple as possible for the customer to click “buy now”: Don’t require a login, limit payment options, or do anything else that could create friction in the checkout process
Source: Gorgias
For our full list of tips, you can read our extended guide on cart abandonment and learn how to track and prevent it. Or, read our Shopify cart abandonment article for more tailored tips.
Set up the tips above so you don’t have to fret about that 26% of customers from the chart below. Your competitors don’t need any extra help.