1. Decide on the topics you want to cover
Posted: Thu Feb 06, 2025 8:52 am
How to Create a Content Hub in 2021 Infographic
The first thing you need to do is to conduct a brainstorming session and identify the key topics you want your content to cover. To help you with this process, you can refer to:
Your buyer persona . When sketching out your ideal buyer persona, think about the level of knowledge they might have. For example, if you sell digital cameras, is your buyer persona an entry-level photographer who has little idea which camera to buy? Or are they a seasoned professional who is looking for a very specific technical solution? Immediately, this can give you an idea of the types of problems your target audience needs help solving.
Your sales team . If applicable, consult with your sales team thailand mobile database to understand what customers are telling them and try to identify the most common difficulties these customers report. Ask your sales reps for their input, too. What type of content would make their jobs easier and create a more effective sales funnel? The answers to these questions will often come up with some great topic ideas that fill in very valuable gaps.
Another option is to analyze customer reviews, customer support questions, and monitor social media to discover potential topics raised by customers.
Once you have some ideas that are valuable to you and your audience, you need to decide if they’re viable enough to make up an entire content cluster.
Choose a theme
Let’s say you own a small business that sells your own brand of coffee beans. Using the seed keyword “coffee beans,” you can get keyword themes:
Content Center - Theme Research
Using just this seed keyword, you can instantly get a list of potential pillar topics. But how do you know which topics are worth researching and which are less likely to succeed?
The first thing you need to do is to conduct a brainstorming session and identify the key topics you want your content to cover. To help you with this process, you can refer to:
Your buyer persona . When sketching out your ideal buyer persona, think about the level of knowledge they might have. For example, if you sell digital cameras, is your buyer persona an entry-level photographer who has little idea which camera to buy? Or are they a seasoned professional who is looking for a very specific technical solution? Immediately, this can give you an idea of the types of problems your target audience needs help solving.
Your sales team . If applicable, consult with your sales team thailand mobile database to understand what customers are telling them and try to identify the most common difficulties these customers report. Ask your sales reps for their input, too. What type of content would make their jobs easier and create a more effective sales funnel? The answers to these questions will often come up with some great topic ideas that fill in very valuable gaps.
Another option is to analyze customer reviews, customer support questions, and monitor social media to discover potential topics raised by customers.
Once you have some ideas that are valuable to you and your audience, you need to decide if they’re viable enough to make up an entire content cluster.
Choose a theme
Let’s say you own a small business that sells your own brand of coffee beans. Using the seed keyword “coffee beans,” you can get keyword themes:
Content Center - Theme Research
Using just this seed keyword, you can instantly get a list of potential pillar topics. But how do you know which topics are worth researching and which are less likely to succeed?