Improve the performance of your existing ad campaigns
Posted: Thu Feb 06, 2025 8:53 am
The Shopify Audiences algorithms draw insights from shoppers representing every stage of the buyer’s journey—from initial browse to checkout or cart abandonment—to curate meaningful data about buyers who are ready to enter your funnel. These insights are combined with what Audiences knows about your store and its products to make hyper-relevant target lists, which plug automatically into your existing ad campaigns to fine-tune them with turbocharged precision.
Ad platforms allow you to target your denmark telegram screening ads toward buyers within certain demographics or interests. But that can only narrow things down so far.
In contrast, Shopify has much more nuanced and rich information on customer purchasing behavior. Using these insights, Audiences won’t create a list of people who have bought the same type of product in the past. After all, they’ve already bought that item—who knows if they need more. Rather, Audiences looks at a multitude of data points to predict future behaviors, including people who have purchased complementary products in the past, indicating likelihood of a future purchase. This also protects individual merchant data, so that we’re not giving away one merchant’s buyer to another competitive merchant.
Ad platforms allow you to target your denmark telegram screening ads toward buyers within certain demographics or interests. But that can only narrow things down so far.
In contrast, Shopify has much more nuanced and rich information on customer purchasing behavior. Using these insights, Audiences won’t create a list of people who have bought the same type of product in the past. After all, they’ve already bought that item—who knows if they need more. Rather, Audiences looks at a multitude of data points to predict future behaviors, including people who have purchased complementary products in the past, indicating likelihood of a future purchase. This also protects individual merchant data, so that we’re not giving away one merchant’s buyer to another competitive merchant.