Getting Started With Shopify Audiences
Posted: Thu Feb 06, 2025 9:07 am
One company that has significantly lowered its cost of acquisition while dramatically scaling its business is Nathan James, a globally distributed ecommerce brand that designs, engineers, and manufactures easy-to-assemble, on-trend, affordable furniture. Since launching in 2017 with a few barstools, the company has seen great success with product placement in prominent retailers such as Home Depot and Walmart.
In 2021, it was looking to expand its cyprus telegram screening direct-to-consumer business through its online store—quite the task for a business that was 99.5% reliant on ecommerce retailers. To improve low performing ads and create better Facebook lookalike audiences, the company needed more accurate measurement. And while it played around with these audiences directly on Facebook, its efforts led to lower CPMs but also low-intent buyers, click-through rates decreased, acquisition costs increased, and overall return-on-ad-spend declined.
Shopify Audiences dramatically reversed these trends, increasing the conversion rate by 175%, creating a 5.6 times higher return on ad spend, decreasing customer acquisition costs by 52%, and adding $100,000 in incremental revenue and more than 500 new customers.
“Shopify has enabled us to leverage insights from millions of direct connections that merchants have with their customers, so we can reach high-intent buyers. The reporting Shopify offers is a game-changer for DTC merchants. We are now able to invest in the right areas where there is measurable ROI.”
In 2021, it was looking to expand its cyprus telegram screening direct-to-consumer business through its online store—quite the task for a business that was 99.5% reliant on ecommerce retailers. To improve low performing ads and create better Facebook lookalike audiences, the company needed more accurate measurement. And while it played around with these audiences directly on Facebook, its efforts led to lower CPMs but also low-intent buyers, click-through rates decreased, acquisition costs increased, and overall return-on-ad-spend declined.
Shopify Audiences dramatically reversed these trends, increasing the conversion rate by 175%, creating a 5.6 times higher return on ad spend, decreasing customer acquisition costs by 52%, and adding $100,000 in incremental revenue and more than 500 new customers.
“Shopify has enabled us to leverage insights from millions of direct connections that merchants have with their customers, so we can reach high-intent buyers. The reporting Shopify offers is a game-changer for DTC merchants. We are now able to invest in the right areas where there is measurable ROI.”