Here is the transcript:
Walter: Welcome to the writing addiction show.
Today we are talking about content hacking or growth hacking with content, with one of the growth marketers par excellence: Hendrik Lennarz.
Welcome, introduce yourself briefly, what is your mission and why is it important?
Hendrik Lennarz: Yes, dear Walter, thank you very much for the invitation.
Greetings from Cologne.
Today is Ash australia telegram screening Wednesday, the day of admission.
That means I'm not allowed to say "Kölle Alaaf" anymore, but maybe that explains my weird voice a little bit.
(Worth reading: 17 Content Marketing Techniques That Will Work in 2024 )
Who is Hendrick Lennarz? How did he get started?
How did Hendrick manage to get people to his events?
This is how Hendrick creates a headline for a webinar!
How does Hendrick work with large companies?
"What works well on LinkedIn?"