WOM (Word of Mouth) marketing according to patriotsoftware.com .
Posted: Sun Dec 22, 2024 10:29 am
Product or service excellence
One of the first considerations to highlight is the need to put the quality of what you sell to the customer first. It seems trivial but it is not: companies often shift their attention to other aspects of their business.
Like short-term profit. Sure, by continuously saving on the thailand business email list quality offered you can increase the profit margin. At the expense, however, of a series of values. Like, for example, the spread of the message from person to person .
Potential customers will no longer speak well of you and your product or service , they will not recommend what you do because you offer something extremely mediocre. Excellence always pays, even if at the beginning it is not easy to sustain and manage in terms of costs.
Work well on the price
If the product is one of the first ingredients of viral marketing to be exploited to fuel word of mouth, the price is the next. In fact, in a final decision process on the type of company to choose, pricing makes the difference. Not always, of course.
In some cases a low price can be seen as synonymous with poor quality. In others it becomes a decision trigger , a key element that once proposed can trigger a mechanism in your favor. And push not only to choose you but also to recommend you.
Affiliate Programs
One of the simplest methods to trigger a virtuous circle of word of mouth: reward those who activate messages that have your brand at their core. The referral marketing mechanism is simple and involves the possibility of rewarding those who increase referrals , or accesses, thanks to citations.
word of mouth marketing, known as WOM (Word of Mouth)
The example is that of promotions with benefits to those who recommend the company name to a relative or friend for a trial period . In this way, a win-win path is triggered: those who recommend have benefits and the company can pocket a new contact. Then it will be their job to ensure that interest blossoms and conversion occurs.
One of the first considerations to highlight is the need to put the quality of what you sell to the customer first. It seems trivial but it is not: companies often shift their attention to other aspects of their business.
Like short-term profit. Sure, by continuously saving on the thailand business email list quality offered you can increase the profit margin. At the expense, however, of a series of values. Like, for example, the spread of the message from person to person .
Potential customers will no longer speak well of you and your product or service , they will not recommend what you do because you offer something extremely mediocre. Excellence always pays, even if at the beginning it is not easy to sustain and manage in terms of costs.
Work well on the price
If the product is one of the first ingredients of viral marketing to be exploited to fuel word of mouth, the price is the next. In fact, in a final decision process on the type of company to choose, pricing makes the difference. Not always, of course.
In some cases a low price can be seen as synonymous with poor quality. In others it becomes a decision trigger , a key element that once proposed can trigger a mechanism in your favor. And push not only to choose you but also to recommend you.
Affiliate Programs
One of the simplest methods to trigger a virtuous circle of word of mouth: reward those who activate messages that have your brand at their core. The referral marketing mechanism is simple and involves the possibility of rewarding those who increase referrals , or accesses, thanks to citations.
word of mouth marketing, known as WOM (Word of Mouth)
The example is that of promotions with benefits to those who recommend the company name to a relative or friend for a trial period . In this way, a win-win path is triggered: those who recommend have benefits and the company can pocket a new contact. Then it will be their job to ensure that interest blossoms and conversion occurs.