Note: and do not have data yet to opt for a conversion-based strategy, the easiest thing to do will be to opt for maximizing clicks .
If the answer is "No" , it shows that the entire allocated budget is not being used and, therefore, I am not achieving my potential visibility.
This case is more complicated because it can be due to several factors that we must begin to correct.
Some possibilities to consider:
Raise the bids
If we are below the average position 2, russian virtual mobile number we can probably get some extra clicks by paying more for each click and moving up the ad rank.
As always, there will come a point where if we continue to increase the bid we will only end up paying more per click and will not see a marginal improvement.
Expand keywords
We can search for new additional keywords (keyword expansion) to increase visibility.
To find ideas once your campaign is live, you can explore the opportunities tab, search terms, or even go back to the keyword planner to see what else we can add.
Change concordance
There is always the option to switch from an exact match to a more exact match.
In this order, we can change Exact > Phrase > Broad Modified.
The advice is not to use broad match because, although we achieve greater visibility, we will lose control and our relevance will be penalized (explained below).
Once we have managed to get the most out of our budget, we must ask ourselves: Are my ads being displayed to their full potential in my market?
In this case, we are no longer asking about the efficiency in the use of my budget, but about the efficiency we are achieving within the potential market that my business has on Adwords.
To answer this question we need to analyze the search impression share to find out what percentage of all searches I have appeared in and what percentage I have not.
A good percentage should be above 90% and we should ask ourselves: do I have it?
Again, there are two possible answers.