Ingredient #3: Minimize the risk
Posted: Sun Feb 09, 2025 3:33 am
In order for your counterpart to take action, you have to minimize the risk.
Therefore, always write in large and clear letters:
“You can unsubscribe from the newsletter at any time.”
“There are no obligations whatsoever arising from the telephone call.”
“Your data will guatemala telegram screenin not be shared.”
That you have all the worries and fears,
that your counterpart has,
take it out in advance.
Provide more clarity and minimize risk by saying:
“Hey, the call only takes 10 minutes.”
or:
“We will talk for 15 minutes about how we can support you.”
Then you know:
Okay, this is not a 1 1/2 hour sales pitch.
Rather:
“Hey, we’re going to talk for 15 minutes.”
You know exactly what you are getting.
Bonus Ingredient #4: What happens if the reader doesn’t contact you.
As a little bonus to your call-to-action,
Can you add:
What happens if the reader doesn't contact you.
For example, I know some opt-ins.
On the left it says:
“Hey, subscribe to my newsletter, I’ll give you my e-book with ten templates for more sales.”
Therefore, always write in large and clear letters:
“You can unsubscribe from the newsletter at any time.”
“There are no obligations whatsoever arising from the telephone call.”
“Your data will guatemala telegram screenin not be shared.”
That you have all the worries and fears,
that your counterpart has,
take it out in advance.
Provide more clarity and minimize risk by saying:
“Hey, the call only takes 10 minutes.”
or:
“We will talk for 15 minutes about how we can support you.”
Then you know:
Okay, this is not a 1 1/2 hour sales pitch.
Rather:
“Hey, we’re going to talk for 15 minutes.”
You know exactly what you are getting.
Bonus Ingredient #4: What happens if the reader doesn’t contact you.
As a little bonus to your call-to-action,
Can you add:
What happens if the reader doesn't contact you.
For example, I know some opt-ins.
On the left it says:
“Hey, subscribe to my newsletter, I’ll give you my e-book with ten templates for more sales.”