Jim Collins tells you this in his book
Posted: Sun Feb 09, 2025 5:26 am
The death of VERY GOOD is GOOD.
But how does a company or individual make the leap from GOOD to GREAT?
The book gives you the answer:
Jim Collins and his research team analyzed 1,435 companies over a period of 50 years.
Those who dominated the field unchallenged for at least 15 years were admitted to the GREATs.
(Spoiler: 11 companies made it jordan telegram screening and were great.)
What did these companies do differently than the rest of the fish in the pond?
A must for every entrepreneur and lone wolf who feels like he is "average" and wants to catapult his business into the Hall of Fame.
PS
This is not a classic marketing book in the strict sense. But believe me: If your business is "great", then marketing is much easier
PPS
The book is also one of the best business books I know.
7
Fascinate
by Sally Hogshead
Fascinate - one of the best marketing books about branding
You see: I am really "fascinated".
Many people talk about it.
Very few do.
No, I'm not talking about sex.
I'm talking about positioning - anyone who reads something ambiguous into this is a scoundrel.
I have read many guides and very few of them could really help me.
But how does a company or individual make the leap from GOOD to GREAT?
The book gives you the answer:
Jim Collins and his research team analyzed 1,435 companies over a period of 50 years.
Those who dominated the field unchallenged for at least 15 years were admitted to the GREATs.
(Spoiler: 11 companies made it jordan telegram screening and were great.)
What did these companies do differently than the rest of the fish in the pond?
A must for every entrepreneur and lone wolf who feels like he is "average" and wants to catapult his business into the Hall of Fame.
PS
This is not a classic marketing book in the strict sense. But believe me: If your business is "great", then marketing is much easier
PPS
The book is also one of the best business books I know.
7
Fascinate
by Sally Hogshead
Fascinate - one of the best marketing books about branding
You see: I am really "fascinated".
Many people talk about it.
Very few do.
No, I'm not talking about sex.
I'm talking about positioning - anyone who reads something ambiguous into this is a scoundrel.
I have read many guides and very few of them could really help me.