If I hear that word again, I'll puke all over my keyboard
Posted: Sun Feb 09, 2025 8:22 am
That doesn't sound revolutionary, but it is. Because from my experience I know that the majority of bloggers out there don't have their own, and especially not strong, opinions.
The problem I see is that almost everyone repeats what the big gurus say and in the end they all say the same thing – and think they have a unique opinion.
We saw this in the content marketing niche. Everyone bulgaria telegram screening was repeating the same thing over and over again.
This word is:
"added value."
Sorry, I have to go to the bathroom for a moment
So, I'm back.
Everyone has repeatedly emphasized that this term has been misused more than a punching bag in a boxing gym. This has led to me (almost) not reading any German marketing articles anymore. Because (almost) everyone says the same thing: blablabla, added value, blablabla.
And to be honest, that's not even true. Because we see so many, so many, so many examples of how companies have been successful with content that has absolutely no added value but is entertaining.
Think of EDEKA's "Supergeil". Or Nike's "The Last Game". We don't even have to go far: What was the last film you saw in the cinema? One with "added value"?
The problem I see is that almost everyone repeats what the big gurus say and in the end they all say the same thing – and think they have a unique opinion.
We saw this in the content marketing niche. Everyone bulgaria telegram screening was repeating the same thing over and over again.
This word is:
"added value."
Sorry, I have to go to the bathroom for a moment
So, I'm back.
Everyone has repeatedly emphasized that this term has been misused more than a punching bag in a boxing gym. This has led to me (almost) not reading any German marketing articles anymore. Because (almost) everyone says the same thing: blablabla, added value, blablabla.
And to be honest, that's not even true. Because we see so many, so many, so many examples of how companies have been successful with content that has absolutely no added value but is entertaining.
Think of EDEKA's "Supergeil". Or Nike's "The Last Game". We don't even have to go far: What was the last film you saw in the cinema? One with "added value"?