I call headlines that promise the reader “more” seductive headlines. They don’t scare them, they don’t make them curious, they make them greedy.
A simple principle applies here: the bigger the promise to the reader, the better.
But as always, you have to germany telegram screening keep your promise.
1)
How to finally get [object of desire: the grades, the salary, the girlfriend, the car, the job, the reputation, the recognition] that you deserve
Example: How to finally get the salary you deserve
2)
Don't pay a cent for [product: book, online course, DVD, seminar] until it has doubled your [object of optimization: your salary, your fitness, your reading speed, your self-confidence]