Strategy for introducing a product to the market and attracting attention to the product (service)
Posted: Sun Dec 22, 2024 10:42 am
Even a very good proposal can go unnoticed if it is not launched correctly. Here is how to do it:
All the emphasis is on your key channels. Based on what exactly you sell and what the target audience is, try to find clients as quickly as possible and convey the value of the product/service to them. For example, the market where you can offer SaaS is very specific, this product is only interesting to a narrow circle of japan phone number managers, to whom you need to directly approach with offers (and not advertise through YouTube to the whole world). But if the audience hangs out on social networks for days, then this is where you should primarily promote.
Prepare a sales funnel that your buyer will go through step by step. Assign a responsible person for each stage.
Calculate the CAC (cost of customer acquisition). You can aim for anything, plan large-scale conferences, online campaigns, gather an army of promoters in carnival costumes, even hire a plane for advertising campaigns. But how much will all this cost? It is also important to know which channels are really effective. To do this, divide the total PR costs by the number of clients you managed to attract.
Remember that any marketing efforts should be consistent . A few posts on a website are not a blog. In order for it to really work for you, you need to maintain it regularly, otherwise there will be no sense. Therefore, before applying any product promotion strategy, evaluate your capabilities, make sure that you can maintain what you started at the proper level.
Monetization, pricing
This can be done in different ways: through direct sales, receiving commissions from transactions, through subscriptions, etc. The choice should actually depend on the type of product being offered.
What's more difficult here is to understand when setting the price how much the client is currently willing to pay for your product or service. You can set the price that people who have already bought this product or its analogues want to see. But then you won't earn as much as you could.
Another option is to base your pricing on the value of the product. This is especially suitable for young markets with unformed customer expectations. Show that the product is very valuable and set a high price for it. And we are not talking about raising it to the maximum, no. On the contrary, first lure customers with discounts, and when they understand the value of the product, you can sell it at a higher price.
All the emphasis is on your key channels. Based on what exactly you sell and what the target audience is, try to find clients as quickly as possible and convey the value of the product/service to them. For example, the market where you can offer SaaS is very specific, this product is only interesting to a narrow circle of japan phone number managers, to whom you need to directly approach with offers (and not advertise through YouTube to the whole world). But if the audience hangs out on social networks for days, then this is where you should primarily promote.
Prepare a sales funnel that your buyer will go through step by step. Assign a responsible person for each stage.
Calculate the CAC (cost of customer acquisition). You can aim for anything, plan large-scale conferences, online campaigns, gather an army of promoters in carnival costumes, even hire a plane for advertising campaigns. But how much will all this cost? It is also important to know which channels are really effective. To do this, divide the total PR costs by the number of clients you managed to attract.
Remember that any marketing efforts should be consistent . A few posts on a website are not a blog. In order for it to really work for you, you need to maintain it regularly, otherwise there will be no sense. Therefore, before applying any product promotion strategy, evaluate your capabilities, make sure that you can maintain what you started at the proper level.
Monetization, pricing
This can be done in different ways: through direct sales, receiving commissions from transactions, through subscriptions, etc. The choice should actually depend on the type of product being offered.
What's more difficult here is to understand when setting the price how much the client is currently willing to pay for your product or service. You can set the price that people who have already bought this product or its analogues want to see. But then you won't earn as much as you could.
Another option is to base your pricing on the value of the product. This is especially suitable for young markets with unformed customer expectations. Show that the product is very valuable and set a high price for it. And we are not talking about raising it to the maximum, no. On the contrary, first lure customers with discounts, and when they understand the value of the product, you can sell it at a higher price.