Good copywriting is interesting
Posted: Mon Feb 10, 2025 5:14 am
They may be factual because the writer thought:
“Yes, we are doing content marketing here , the content has to be factual, objective and boring.”
Total nonsense.
Copywriting belongs in email newsletters.
It captivates the reader from beginning to end.
It uses short words, short sentences, good storytelling and takes the reader from
beginning to end – and to a call to action.
A good email always has a call-to-action and then guides the reader there.
If you just wrote your emails like this and said:
“Yes, I just have to add value.”
“I have to provide interesting information somehow”
Think again.
You also have to argentina telegram screening write your newsletters and emails according to the principles of copywriting.
It's about attention, interest and desire.
What does your target group want to read?
Afterwards, you lead your reader to the call-to-action.
#3 Letters
I know very few people do that.
But we, at our online shop, also send postcards or letters to our customers.
If the text of the letter is boring, just factual or self-centered, i.e. does not address the customer – then it won’t work.
Good copywriting always focuses on the customer.
If the ego is referenced, then the customer will not read it.
Maybe you even want to make an up-sell so that the letter gets them to buy something else or simply strengthen customer loyalty.
“Yes, we are doing content marketing here , the content has to be factual, objective and boring.”
Total nonsense.
Copywriting belongs in email newsletters.
It captivates the reader from beginning to end.
It uses short words, short sentences, good storytelling and takes the reader from
beginning to end – and to a call to action.
A good email always has a call-to-action and then guides the reader there.
If you just wrote your emails like this and said:
“Yes, I just have to add value.”
“I have to provide interesting information somehow”
Think again.
You also have to argentina telegram screening write your newsletters and emails according to the principles of copywriting.
It's about attention, interest and desire.
What does your target group want to read?
Afterwards, you lead your reader to the call-to-action.
#3 Letters
I know very few people do that.
But we, at our online shop, also send postcards or letters to our customers.
If the text of the letter is boring, just factual or self-centered, i.e. does not address the customer – then it won’t work.
Good copywriting always focuses on the customer.
If the ego is referenced, then the customer will not read it.
Maybe you even want to make an up-sell so that the letter gets them to buy something else or simply strengthen customer loyalty.