The question remains:
Posted: Mon Feb 10, 2025 5:22 am
When you read something, many more synapses in the brain become active because our brain has to create this "image" itself. It is much more engaging than with a photograph.
The effect on the emotional level is therefore more intense.
How do you create such images with your words?
Write specifically.
In my copywriting course, I teach my clients an exercise I learned from Drew Eric Whitman (author of "Cashvertising").
This exercise is about creating a "vivid image" from a "black nothingness".
Would you like to do this australia telegram screening exercise too?
No worries.
You don't have to buy the course (yet). I'm in a good mood and will tell you now.
Here it is:
"Go there and do something" - Very abstract, right?
"Go there and make some food " - So it's about the food?
"Go into the kitchen and make me something to eat" - Aha, in the kitchen and the food is for me.
" Now go into the kitchen and make me something to eat" - You now know that I am hungry.
"Now go into the kitchen and open the oven" - It becomes more concrete.
"Now go to the kitchen, open the oven and get the tuna pizza out." - Et Voilà, you have a mental image in your mind.
What does it bring to your SEO copywriting?
The bounce rate is lower because your text is more entertaining due to linguistic images.
The effect on the emotional level is therefore more intense.
How do you create such images with your words?
Write specifically.
In my copywriting course, I teach my clients an exercise I learned from Drew Eric Whitman (author of "Cashvertising").
This exercise is about creating a "vivid image" from a "black nothingness".
Would you like to do this australia telegram screening exercise too?
No worries.
You don't have to buy the course (yet). I'm in a good mood and will tell you now.
Here it is:
"Go there and do something" - Very abstract, right?
"Go there and make some food " - So it's about the food?
"Go into the kitchen and make me something to eat" - Aha, in the kitchen and the food is for me.
" Now go into the kitchen and make me something to eat" - You now know that I am hungry.
"Now go into the kitchen and open the oven" - It becomes more concrete.
"Now go to the kitchen, open the oven and get the tuna pizza out." - Et Voilà, you have a mental image in your mind.
What does it bring to your SEO copywriting?
The bounce rate is lower because your text is more entertaining due to linguistic images.