Offering in exchange for the email:
Posted: Mon Feb 10, 2025 5:38 am
The real goal behind my content marketing strategy
The real goal behind a content marketing strategy
"I printed 3,000 flyers.
All distributed.
And do you know how many people signed up for my seminar in the end?
Exactly zero."
– Spiegel bestseller author Wlad Jachtchenko in the Schreibsuchti Show
The goal of content marketing is not to sell – that’s what copywriting is for .
You can try to sell, but you'll only earn pennies.
Why?
Here's the secret:
The money is in bahrain telegram screening the list.
Say:
The goal of content marketing is to build a list of prospects.
No longer.
And nothing less.
In step 5 we built an effective call to action.
This call to action always has only one goal:
The list.
Through your call to action you should always try to:
The email
The phone number
or the address
of your prospect.
Of course with permission to contact him.
Too many entrepreneurs want to sell immediately.
It's like a marriage proposal on the first date.
You only get rejections.
So:
Focus on the list – especially the email list.
But here too:
Don't just say: Get on my list.
Instead, offer your counterpart a deal that is so good that he or she can hardly say no.
The real goal behind a content marketing strategy
"I printed 3,000 flyers.
All distributed.
And do you know how many people signed up for my seminar in the end?
Exactly zero."
– Spiegel bestseller author Wlad Jachtchenko in the Schreibsuchti Show
The goal of content marketing is not to sell – that’s what copywriting is for .
You can try to sell, but you'll only earn pennies.
Why?
Here's the secret:
The money is in bahrain telegram screening the list.
Say:
The goal of content marketing is to build a list of prospects.
No longer.
And nothing less.
In step 5 we built an effective call to action.
This call to action always has only one goal:
The list.
Through your call to action you should always try to:
The email
The phone number
or the address
of your prospect.
Of course with permission to contact him.
Too many entrepreneurs want to sell immediately.
It's like a marriage proposal on the first date.
You only get rejections.
So:
Focus on the list – especially the email list.
But here too:
Don't just say: Get on my list.
Instead, offer your counterpart a deal that is so good that he or she can hardly say no.