Gary Halbert revealed something else:
At “The Agora,” 8 out of 10 projects failed.
Who is “The Agora”?
It is virtually the largest direct marketing company in the world with annual sales of $500 million.
Agora makes a living from its advertising copy and therefore employs the best copywriters you can get for money.
And yet only 2 out of 10 ideas are real “winners”.
8 out of 10 ideas are chile telegram screening waste.
This is also scientifically proven: studies on creativity have found that 8 out of 10 ideas are usually unusable.
So here is the answer to the first question:
How can you prevent yourself from having a bad product idea?
Not at all.
You need 10 product ideas to make sure 2 are good ones.
Even Apple brought numerous products to market that didn't work.