Here comes some shocking news folks, brace yourself: corporations don't exist at all.
Companies are an idea, something we have agreed upon. They can’t talk, they can’t think and they can’t make decisions. Pretty handy skills to have when it comes to sales. Who can? The people behind those companies. And it’s time to let those people take the stage.
Humanity and authenticity as a marketing tool
You probably notice it yourself too. Marketing russia virtual phone number talk doesn't do much for you anymore. You scan them, hear mostly 'blah blah blah' in your head and scroll quickly. Looking for something that does touch you. When do you stop scrolling? When someone gives away valuable knowledge, tells a recognizable story, makes you laugh or makes you think, for example. You stop for things that really feel. That are written from passion, enthusiasm or the urge to help. Not from the urge to get money out of your pocket.
You stop for things that have something human in them.
I think we sometimes forget online and in the business world that we humans are social beings. But the same thing happens there as in real life. When we recognize someone, when what someone says resonates with us, then we feel connected. Does that happen regularly and over a long period of time? Then trust is created.
Who would you rather buy from? Someone who gave you a slick marketing message or someone you trust and feel connected to?
Exactly. That is the power of personal branding.