Maintaining interest in products
Handling objections
A large number of people refuse to telegram thailand viral purchase a product when they have to take the last step (go to the checkout, click the "Buy" button, etc.). This happens due to various doubts that remain unspoken, or when the employee's answers simply sound unconvincing. Therefore, it is very important to be able to competently work with the objections of a potential buyer.
Make a list of possible situations when the interlocutor does not decide to make a deal for various reasons. To do this, talk to representatives of each segment of the target audience, find out from them the reasons why they refused to buy a particular product. After that, work on the answers and create a B2C sales script.
It will be easier for your site visitors to decide whether to buy if you publish answers to frequently asked questions (FAQ).
Making a purchase
The potential buyer has gone through the entire B2C sales funnel and is now moving on to paying for the product. At the final stage, everything should work smoothly and without interruption. Otherwise, your company risks not only losing regular customers, but also its reputation as a reliable brand.
Check again the payment system on the website, the operation of the cash registers in the store - in general, what all trade processes are based on.
Conversion results
The quality of each manager and the company as a whole can be determined by conversion. Monitor this indicator at all stages. Its sharp changes, both positive and negative, require the most attention. If the funnel is built correctly, there will be no fluctuations.
The final step is to calculate the overall conversion. This will be the starting point for further development of the company's trading activities.