The anniversary scenario
Posted: Sun Dec 22, 2024 11:01 am
Sometimes, small attentions can have a huge impact, you just need to choose the right emotions. Celebrate your customers' birthday with a carefully crafted automated scenario! Don't settle for simple shipping costs, like with any prospect. Get more involved by offering a gift, even a modest one, that can reach the hearts of your consumers. Whether it's in the form of a physical gift or an additional service on your products, the possibilities are endless. Once again, perceived value thailand whatsapp number far outweighs financial value.
How to promote your loyalty actions
Implementing loyalty actions is good, making your customers aware of them is better! As you will have understood from this article, loyalty actions are an integral part of a brand's image , they can be a real differentiating factor, so it is essential to highlight it from the first contacts and to keep it alive throughout the relationship.
Our client Tranquille Émile (yes, them again!) is well aware of this and has set up a welcome scenario in the form of a series of 3 emails. In its first email, the brand warmly welcomes its new contact by presenting a welcome offer, while emphasizing its strong commitments such as free exchange, delivery within 48 hours, and of course, Made in France manufacturing. It also shares numerous customer testimonials to strengthen its credibility. Finally, it highlights its customer program, thus creating a perspective of long-term customer relationships with the future buyer.
In the second email, sent on day 5, Tranquille Émile reinforces his editorial work by providing in-depth details on each commitment, thus reinforcing the recipient's trust. The third email, scheduled for day 10, offers free shipping in addition to the initial welcome offer, adding an additional incentive to purchase.
scenario-welcome-pack-tranquille-emile
Welcome pack from Tranquille Émile
How to promote your loyalty actions
Implementing loyalty actions is good, making your customers aware of them is better! As you will have understood from this article, loyalty actions are an integral part of a brand's image , they can be a real differentiating factor, so it is essential to highlight it from the first contacts and to keep it alive throughout the relationship.
Our client Tranquille Émile (yes, them again!) is well aware of this and has set up a welcome scenario in the form of a series of 3 emails. In its first email, the brand warmly welcomes its new contact by presenting a welcome offer, while emphasizing its strong commitments such as free exchange, delivery within 48 hours, and of course, Made in France manufacturing. It also shares numerous customer testimonials to strengthen its credibility. Finally, it highlights its customer program, thus creating a perspective of long-term customer relationships with the future buyer.
In the second email, sent on day 5, Tranquille Émile reinforces his editorial work by providing in-depth details on each commitment, thus reinforcing the recipient's trust. The third email, scheduled for day 10, offers free shipping in addition to the initial welcome offer, adding an additional incentive to purchase.
scenario-welcome-pack-tranquille-emile
Welcome pack from Tranquille Émile