As well as ease of understanding.
Posted: Tue Feb 11, 2025 3:44 am
Now, we want to focus on the key elements that must be taken into account when choosing or designing a logo for your brand.
1. Simplicity
Simplicity in logo design is what brings clarity,
The simpler the logos are, the easier it is for people to recognize them at a france telegram data
glance and remember them.
If the design is too complex it can lead to confusion or prevent the intended message from being conveyed correctly.
A clear example of this is the case of Nike. When choosing a logo, the firm simply chose a swoosh.
Today, this symbol is recognized worldwide. In addition, simplicity plays a key role in facilitating the reproduction of the logo on different platforms, objects and sizes without losing its impact.
2. Originality
When we talk about originality, we are referring to avoiding clichés and trends that may seem attractive at the moment but are temporary.
The more unique a logo is perceived to be, the more likely it is to stand out in a market that is currently saturated with logos and brand names.
Originality can be achieved in many ways.
Whether it's creating an innovative symbol, using an unusual typeface or combining elements in unexpected ways.
Here we can cite the example of Apple, an unexpected element for the sector it represents but which is now recognized throughout the world.
3. Versatility
If a logo is versatile, this means that it can be read and viewed well in different formats and contexts.
To be successful, every logo must be equally effective in large or small sizes, in color or black and white, on digital screens or in print, both on paper and on objects of various kinds.
Versatile logos are those that manage to maintain their legibility and remain recognizable in all possible scenarios and situations, ensuring that the presence of the logo in different media is constant and effective.
4. Brand consistency
Brand consistency is also another key element when choosing a logo for your company.
This means that the logo must be able to reflect the brand's identity, its purposes and its values.
To better understand this, we can say that the choice of style, symbol, colors and typography must be related to the history or personality of the company.
The example that could be mentioned in this case is the Lego logo.
It is a simple, playful, easy-to-read and colorful logo, which is in perfect harmony with the fun and creative nature of the brand's products.
5. Memorability
To be successful, every logo must be memorable. That is, it must remain in people's minds over time and be able to generate an association between the image and the brand or products.
To do this, it is necessary to resort to unusual combinations, singular iconography or distinctive elements.
Some of the brands that have managed to create logos that remain engraved in people's memories over the years are Adidas or McDonald's.
6. Adaptability
To conclude with what to take into account when choosing a logo, we must talk about adaptability, which is another crucial element of them.
Adaptability is especially important in a context where branding is often deployed across multiple platforms and objects.
What we mean by this is that a logo should be easy to adapt to different sizes, from social media avatars to large-format posters.
In addition, it must be able to work well in digital and physical formats, without losing its visual integrity.
Where to place your brand logo today?
Once the company has found the best logo to represent its identity, objectives and products, it is time to think about where to place it.
Therefore, in this section we want to focus on where to place the brand logo on the brand's website to achieve the best effects.
Some ideas to take into consideration in this regard, after choosing a logo, are the following:
Up and to the left
One of the recommendations that is often made when choosing a logo if what you want is to improve both brand recognition and user experience, is to place the logo at the top and to the left on the website.
However, one of the keys to this is getting the logo the right size.
If it is too large, it can cause the home page to look unbalanced and create a feeling of disorder.
Therefore, spatial awareness is key to the experience.
Also, the logo must be in horizontal format and must have transparent backgrounds.
The horizontal layout allows the logo to blend well with the navigation bar and header area, making the entire visual effect better.
Additionally, it takes up less vertical space that may be required for other applications.
Regarding the transparency of the background, this is important if you intend to place the logo on a section or block of color.
A transparent background is needed for the navigation bar and header areas.
On the home page
Something that is currently in fashion is to include a splash page on the website.
It is a page that welcomes visitors or is used to give important information.
It is not like a landing page, but rather focuses on communicating a message and identifying sites with adult content if applicable.
This page is seen before the header. Most of these designs focus on the page with a distinct focal point to draw the visitor's attention.
If you decide to use one of these pages, this is a good place to put your logo.
On the contact page
The contact page is very important for every company.
Here it is important to place all existing forms and contact methods.
In addition, it is another of the spaces where it is necessary to place the company logo, as well as a slogan if this is the case.
The brand name should be prominently displayed, as this is one of the most important pages on any website.
In the footer
The footer is frequently visited by users to find things like the website map, contact information, or social media profiles of companies.
Typically, the footer contains a list of subpages that provide detailed information that may be useful to users.
In this sense, a footer that is larger than the rest of the website is considered effective in incorporating brand elements.
Therefore, when choosing a logo and its location, it is important to consider that it should always be present in the footer.
On the confirmation page
Finally, it is common to design a thank you and confirmation page when a person has made a purchase or contract.
If you have one, it is important that it also has the logo.
Why design your logo with a digital marketing agency?
As we have seen, logos are essential for all companies in all sectors.
They are what make the brand identifiable and easy to remember or relate to its products or services.
With this in mind, what makes a logo effective is the way it is designed.
Therefore, its design is not something that can be taken lightly or left to chance.
One of the best ways to ensure that your logo is effective is to hire a digital marketing agency.
The main reasons why it is important to go to these agencies to design and choose a logo are the following:
Research: A marketing agency is able to conduct in-depth research and analysis to determine a company's needs and goals, using that information to create a logo that is cohesive and truly reflects the brand's identity.
Design knowledge: Today's marketing agencies rely on professionals specializing in corporate graphic design for the creation of logos. These are people with experience and specific knowledge of design techniques and trends.
Consulting: By hiring an agency, you will have access to advice and support throughout the entire process. The agency can help you define the message you want to convey and choose the most appropriate graphic elements and colours to reflect it.
Time saving: Finally, hiring a digital marketing agency to design the company logo means a substantial saving of time and effort, because it is no longer necessary to spend a large number of hours thinking about how to achieve a logo that is suitable, but can be left in the hands of professionals.
The most iconic logos and their history
Finally, we want to delve into the most iconic logos in history worldwide, how they came about, how they evolved and how they managed to open a permanent place in the minds of people around the globe, being transmitted between generations.
Knowing these inspirations is very important when choosing your own logo. In this sense, the most iconic logos in history are the following:
Nike
Nike's is one of the simplest yet most powerful logos in the world, especially in the sports field.
It was created in 1971 by Carolyn Davidson, who was then a graphic design student.
The swoosh was chosen because it represents speed, movement and victory.
Over the years, the logo has undergone a few modifications, but without ever losing its essence.
Today it is considered a symbol of quality and excellence in sports products.
Apple
Without a doubt, one of the most recognized logos worldwide is that of Apple.
The bitten apple dates back to 1976 when Steve Jobs and Steve Wozniak founded the company.
But this was not the first logo. On the contrary, the first was a complex composite illustration featuring Isaac Newton sitting under a tree.
This was quickly replaced by the bitten apple.
Therefore, we understand that it is a representation that symbolizes both temptation and knowledge, innovation and creativity.
Over time it evolved, but always maintaining its minimalist essence.
Google
The internet giant also has a very distinctive logo.
This is the name of the firm with multicoloured letters and always seeking to have a playful style.
It was created in 1998 and has been constantly evolving to reach its current form, which maintains its distinctive typography and use of bright colors.
1. Simplicity
Simplicity in logo design is what brings clarity,
The simpler the logos are, the easier it is for people to recognize them at a france telegram data
glance and remember them.
If the design is too complex it can lead to confusion or prevent the intended message from being conveyed correctly.
A clear example of this is the case of Nike. When choosing a logo, the firm simply chose a swoosh.
Today, this symbol is recognized worldwide. In addition, simplicity plays a key role in facilitating the reproduction of the logo on different platforms, objects and sizes without losing its impact.
2. Originality
When we talk about originality, we are referring to avoiding clichés and trends that may seem attractive at the moment but are temporary.
The more unique a logo is perceived to be, the more likely it is to stand out in a market that is currently saturated with logos and brand names.
Originality can be achieved in many ways.
Whether it's creating an innovative symbol, using an unusual typeface or combining elements in unexpected ways.
Here we can cite the example of Apple, an unexpected element for the sector it represents but which is now recognized throughout the world.
3. Versatility
If a logo is versatile, this means that it can be read and viewed well in different formats and contexts.
To be successful, every logo must be equally effective in large or small sizes, in color or black and white, on digital screens or in print, both on paper and on objects of various kinds.
Versatile logos are those that manage to maintain their legibility and remain recognizable in all possible scenarios and situations, ensuring that the presence of the logo in different media is constant and effective.
4. Brand consistency
Brand consistency is also another key element when choosing a logo for your company.
This means that the logo must be able to reflect the brand's identity, its purposes and its values.
To better understand this, we can say that the choice of style, symbol, colors and typography must be related to the history or personality of the company.
The example that could be mentioned in this case is the Lego logo.
It is a simple, playful, easy-to-read and colorful logo, which is in perfect harmony with the fun and creative nature of the brand's products.
5. Memorability
To be successful, every logo must be memorable. That is, it must remain in people's minds over time and be able to generate an association between the image and the brand or products.
To do this, it is necessary to resort to unusual combinations, singular iconography or distinctive elements.
Some of the brands that have managed to create logos that remain engraved in people's memories over the years are Adidas or McDonald's.
6. Adaptability
To conclude with what to take into account when choosing a logo, we must talk about adaptability, which is another crucial element of them.
Adaptability is especially important in a context where branding is often deployed across multiple platforms and objects.
What we mean by this is that a logo should be easy to adapt to different sizes, from social media avatars to large-format posters.
In addition, it must be able to work well in digital and physical formats, without losing its visual integrity.
Where to place your brand logo today?
Once the company has found the best logo to represent its identity, objectives and products, it is time to think about where to place it.
Therefore, in this section we want to focus on where to place the brand logo on the brand's website to achieve the best effects.
Some ideas to take into consideration in this regard, after choosing a logo, are the following:
Up and to the left
One of the recommendations that is often made when choosing a logo if what you want is to improve both brand recognition and user experience, is to place the logo at the top and to the left on the website.
However, one of the keys to this is getting the logo the right size.
If it is too large, it can cause the home page to look unbalanced and create a feeling of disorder.
Therefore, spatial awareness is key to the experience.
Also, the logo must be in horizontal format and must have transparent backgrounds.
The horizontal layout allows the logo to blend well with the navigation bar and header area, making the entire visual effect better.
Additionally, it takes up less vertical space that may be required for other applications.
Regarding the transparency of the background, this is important if you intend to place the logo on a section or block of color.
A transparent background is needed for the navigation bar and header areas.
On the home page
Something that is currently in fashion is to include a splash page on the website.
It is a page that welcomes visitors or is used to give important information.
It is not like a landing page, but rather focuses on communicating a message and identifying sites with adult content if applicable.
This page is seen before the header. Most of these designs focus on the page with a distinct focal point to draw the visitor's attention.
If you decide to use one of these pages, this is a good place to put your logo.
On the contact page
The contact page is very important for every company.
Here it is important to place all existing forms and contact methods.
In addition, it is another of the spaces where it is necessary to place the company logo, as well as a slogan if this is the case.
The brand name should be prominently displayed, as this is one of the most important pages on any website.
In the footer
The footer is frequently visited by users to find things like the website map, contact information, or social media profiles of companies.
Typically, the footer contains a list of subpages that provide detailed information that may be useful to users.
In this sense, a footer that is larger than the rest of the website is considered effective in incorporating brand elements.
Therefore, when choosing a logo and its location, it is important to consider that it should always be present in the footer.
On the confirmation page
Finally, it is common to design a thank you and confirmation page when a person has made a purchase or contract.
If you have one, it is important that it also has the logo.
Why design your logo with a digital marketing agency?
As we have seen, logos are essential for all companies in all sectors.
They are what make the brand identifiable and easy to remember or relate to its products or services.
With this in mind, what makes a logo effective is the way it is designed.
Therefore, its design is not something that can be taken lightly or left to chance.
One of the best ways to ensure that your logo is effective is to hire a digital marketing agency.
The main reasons why it is important to go to these agencies to design and choose a logo are the following:
Research: A marketing agency is able to conduct in-depth research and analysis to determine a company's needs and goals, using that information to create a logo that is cohesive and truly reflects the brand's identity.
Design knowledge: Today's marketing agencies rely on professionals specializing in corporate graphic design for the creation of logos. These are people with experience and specific knowledge of design techniques and trends.
Consulting: By hiring an agency, you will have access to advice and support throughout the entire process. The agency can help you define the message you want to convey and choose the most appropriate graphic elements and colours to reflect it.
Time saving: Finally, hiring a digital marketing agency to design the company logo means a substantial saving of time and effort, because it is no longer necessary to spend a large number of hours thinking about how to achieve a logo that is suitable, but can be left in the hands of professionals.
The most iconic logos and their history
Finally, we want to delve into the most iconic logos in history worldwide, how they came about, how they evolved and how they managed to open a permanent place in the minds of people around the globe, being transmitted between generations.
Knowing these inspirations is very important when choosing your own logo. In this sense, the most iconic logos in history are the following:
Nike
Nike's is one of the simplest yet most powerful logos in the world, especially in the sports field.
It was created in 1971 by Carolyn Davidson, who was then a graphic design student.
The swoosh was chosen because it represents speed, movement and victory.
Over the years, the logo has undergone a few modifications, but without ever losing its essence.
Today it is considered a symbol of quality and excellence in sports products.
Apple
Without a doubt, one of the most recognized logos worldwide is that of Apple.
The bitten apple dates back to 1976 when Steve Jobs and Steve Wozniak founded the company.
But this was not the first logo. On the contrary, the first was a complex composite illustration featuring Isaac Newton sitting under a tree.
This was quickly replaced by the bitten apple.
Therefore, we understand that it is a representation that symbolizes both temptation and knowledge, innovation and creativity.
Over time it evolved, but always maintaining its minimalist essence.
The internet giant also has a very distinctive logo.
This is the name of the firm with multicoloured letters and always seeking to have a playful style.
It was created in 1998 and has been constantly evolving to reach its current form, which maintains its distinctive typography and use of bright colors.