Second challenge: managing to involve in the long term
Posted: Mon Dec 23, 2024 3:31 am
Is our app positioned very well and receives many downloads? Perfect but it is not enough at all: an app installed on your smartphone that is used little or badly or even never, is worth zero. This is where new KPIs (metrics with a higher value than mere downloads) and new engagement activities with users come into play (for example Push notifications or In-App messages ).
In most cases, there is an initial peak in downloads and usage, followed by a slow decline, until users abandon the app altogether. Continuous optimization and analysis can identify the critical areas that cause users mobile database to abandon the app. The experience experienced in the first few seconds of using the app, the so-called wow effect , leads people to return to the app, use it, and recommend it to friends.
It is therefore necessary to have a specific Mobile Engagement strategy consistent with the characteristics of the application and your objectives (business, monetization, etc.) that guides the user to repeated use.
The web in recent years has made it much easier for consumers to find information about products or services before purchasing. This information often, if not always, responds to the name of reviews : in fact, today's online consumers no longer trust passive and overbearing advertising to promote their products but trust more in the experiences of others, in that feedback coming from people who have actually tried the product or service.
Sites like TripAdvisor and, less famously, Yelp and Foursquare , and Google MyBusiness itself , are just some of the examples of how the web in recent years has responded to this need for “knowledge”; in a study conducted by the Harvard Business School, 90% of consumers admit that their purchasing decisions are strongly influenced by what they read online .
In most cases, there is an initial peak in downloads and usage, followed by a slow decline, until users abandon the app altogether. Continuous optimization and analysis can identify the critical areas that cause users mobile database to abandon the app. The experience experienced in the first few seconds of using the app, the so-called wow effect , leads people to return to the app, use it, and recommend it to friends.
It is therefore necessary to have a specific Mobile Engagement strategy consistent with the characteristics of the application and your objectives (business, monetization, etc.) that guides the user to repeated use.
The web in recent years has made it much easier for consumers to find information about products or services before purchasing. This information often, if not always, responds to the name of reviews : in fact, today's online consumers no longer trust passive and overbearing advertising to promote their products but trust more in the experiences of others, in that feedback coming from people who have actually tried the product or service.
Sites like TripAdvisor and, less famously, Yelp and Foursquare , and Google MyBusiness itself , are just some of the examples of how the web in recent years has responded to this need for “knowledge”; in a study conducted by the Harvard Business School, 90% of consumers admit that their purchasing decisions are strongly influenced by what they read online .