What can you tell us about the recent FAQ featured snippet?
Posted: Tue Feb 11, 2025 4:26 am
Who is the protagonist of Game of Thrones? - 8 words.
How to cook paella? - 5 words.
How do you reset an iPhone 6? - 6 words.
When was the opera Carmen premiered? - 6 words.
Who is the President of India? - 6 words.
What ingredients does tiramisu have? - 5 words.
It seems that composing an interrogative query in Spanish would place the average keyword length between 5 and 10 words.
Perhaps this explains why a majority of searches with top results correspond to searches between those lengths.
How do Featured Snippets coexist with other SERP formats?
The most significant aspect of the table is that featured snippets usually accompany the Other questions asked by users results format, which is logical if we consider that it is precisely interrogative searches that most encourage the presentation of featured snippets in the SERPs.
When the search intent is local (visit-in-person) it is brazil phone number list normal for the local pack to dominate the results and be much less prone to the featured snippet.
Similarly, transactional searches are the least likely to return featured snippets.
At the same time, these searches are the most profitable for Ads campaigns, so it is logical that when more ads are presented, the probability of finding featured results is lower.
We are now seeing many transactional pages that are being forced to add FAQ sections to appear in this type of featured snippet.
Regardless of the CTR obtained, the queries where we aim to position ourselves qualify in some way a search intention that is currently informational but that reveals a latent transactional intention, as we see in the image below.
How to cook paella? - 5 words.
How do you reset an iPhone 6? - 6 words.
When was the opera Carmen premiered? - 6 words.
Who is the President of India? - 6 words.
What ingredients does tiramisu have? - 5 words.
It seems that composing an interrogative query in Spanish would place the average keyword length between 5 and 10 words.
Perhaps this explains why a majority of searches with top results correspond to searches between those lengths.
How do Featured Snippets coexist with other SERP formats?
The most significant aspect of the table is that featured snippets usually accompany the Other questions asked by users results format, which is logical if we consider that it is precisely interrogative searches that most encourage the presentation of featured snippets in the SERPs.
When the search intent is local (visit-in-person) it is brazil phone number list normal for the local pack to dominate the results and be much less prone to the featured snippet.
Similarly, transactional searches are the least likely to return featured snippets.
At the same time, these searches are the most profitable for Ads campaigns, so it is logical that when more ads are presented, the probability of finding featured results is lower.
We are now seeing many transactional pages that are being forced to add FAQ sections to appear in this type of featured snippet.
Regardless of the CTR obtained, the queries where we aim to position ourselves qualify in some way a search intention that is currently informational but that reveals a latent transactional intention, as we see in the image below.