new UGC and sponsored attributes?
Posted: Tue Feb 11, 2025 4:45 am
Can you tell us what the link building landscape looks like with the
As for link building, I sincerely believe that the panorama will change little.
Anyone who was building or acquiring links to improve their Google rankings is going to continue using dofollow links whenever they can.
That is, in general they will not mark them as sponsored, UGC or nofollow, however, the most experienced linkbuilders will use these 3 attributes to give variety and naturalness to their link profile, precisely for the reason I explained in the previous answer.
But these people or agencies were already using the nofollow attribute for this purpose before.
So, little change.
Google hasn't made it very clear where it stands on these new canada phone number list attributes either. Why do you think it's suddenly come up with them?
Well, for now we can only speculate, but in my opinion the fact that dofollow/nofollow was an “all or nothing” thing lately was weakening Google’s ability to understand and rank the website based on links.
This happened because many websites (including major media outlets like Forbes and the Huffington Post) had decided to mark all their outbound links as nofollow, and Google could no longer “see” or continue crawling from those nofollow links.
The reason for these media to mark 100% of their links as nofollow was clear: to avoid the temptation for their editors to sell links to third parties.
If they are not passing link juice or PageRank, no one will be interested in buying them anymore (at least for the purpose of ranking better in Google).
In this way, Google will regain visibility on hundreds of thousands of links that, before being nofollowed, were as if they did not exist for Google when it came to generating its rankings.
Of these links, there were undoubtedly some with very high value for Google when it came to ranking and better understanding the linked pages.
As for link building, I sincerely believe that the panorama will change little.
Anyone who was building or acquiring links to improve their Google rankings is going to continue using dofollow links whenever they can.
That is, in general they will not mark them as sponsored, UGC or nofollow, however, the most experienced linkbuilders will use these 3 attributes to give variety and naturalness to their link profile, precisely for the reason I explained in the previous answer.
But these people or agencies were already using the nofollow attribute for this purpose before.
So, little change.
Google hasn't made it very clear where it stands on these new canada phone number list attributes either. Why do you think it's suddenly come up with them?
Well, for now we can only speculate, but in my opinion the fact that dofollow/nofollow was an “all or nothing” thing lately was weakening Google’s ability to understand and rank the website based on links.
This happened because many websites (including major media outlets like Forbes and the Huffington Post) had decided to mark all their outbound links as nofollow, and Google could no longer “see” or continue crawling from those nofollow links.
The reason for these media to mark 100% of their links as nofollow was clear: to avoid the temptation for their editors to sell links to third parties.
If they are not passing link juice or PageRank, no one will be interested in buying them anymore (at least for the purpose of ranking better in Google).
In this way, Google will regain visibility on hundreds of thousands of links that, before being nofollowed, were as if they did not exist for Google when it came to generating its rankings.
Of these links, there were undoubtedly some with very high value for Google when it came to ranking and better understanding the linked pages.