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Keyword Ranking and Visibility

Posted: Tue Feb 11, 2025 5:04 am
by Rajubv451
By optimizing the technical aspects of SEO content, for example, making necessary changes to meta tags, descriptions, title, URL, etc., you can increase organic ranking.
Although Google may deny it, keyword research is considered one of the most crucial aspects of achieving high rankings. More importantly, proper keyword analysis can help a website gain more traffic.
Link building is another essential aspect of organic traffic growth. Therefore, focus on generating backlinks to improve your website’s authority and visibility among other websites.
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Keyword refers to the word or phrase that users enter to find content relevant to their queries. Although Google does not consider keywords as one of the most notable SEO benchmarks, according to a report, 14.1% of keyword search is directly related to question formulation, making it as important an aspect as any other.

Depending on your services and audience needs, you can look for content ideas.
Once you've done your topic research, consider using Ubersuggest, a benin phone number data tool that provides the most relevant keywords for the topics you've researched.
Now you can find out the volume, difficulty, CPC, etc. of the chosen keywords. From there, you can select the appropriate keywords.
But when it comes to ranking and visibility, featured snippets have become standard for any query-dependent keyword. So choose at least one long-tail keyword for your query.

Furthermore, keyword optimization is only useful when keyword usage is done strategically. We suggest you use the main keyword in the page title so that Google will push the content to the search listing whenever needed.

You can also use search keywords in header tags to help Google make your keywords visible when a user searches for content.

IV. Click-through rates (CTR)
Click-through rate or CTR is the result of dividing the number of clicks on an ad by the number of times it has been displayed. For example, if an ad receives 7 clicks and 100 impressions, the CTR rate would be 7%. But how can you increase your CTR rate?