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The massive amount of data generated by

Posted: Tue Feb 11, 2025 5:05 am
by Bappy11
Use data creatively: interacting with mobile content gives us new levels of audience insight, allowing us to build and deliver more relevant content. Combining topic data on specific audiences’ behaviors and interests with other data sources can not only inform planning but can also help validate an idea, creating impactful campaigns across formats and channels.
Reimagine storytelling: People have quick reflexes and can jump from one ad to another in seconds if it's not interesting to them. Therefore, it's important to get the brand's idea across as early as possible; it only takes a second to grab attention.
Use more visual cues: A visual-first TV ad that makes sense and without audio cues will be easier to adapt for other platforms and devices. The same ads that are shown on TV can be edited into a new version for social media, with optimization in mind.
Mix and match your assets: Unlike TV, feed isn’t limited to just one asset. It’s able to present laos telegram data stories that can be told over time and in different formats, giving people the right kind of content at the right time.
Design integrated into campaigns for greater versatility: It is said that not all platforms have the same understanding and even less lead to the same experiences with content. Research has shown that the same ad can be perceived differently on social networks like Facebook as on Instagram.
Over the past decade, we have seen a dramatic shift in the way people are consuming content, especially content on mobile. The mobile content experience is non-linear and leads to faster, more frequent and personalized experiences. People are increasingly communicating in a visual language, especially through photos and video.